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Gray Hair

Brightens, Repairs, Volumizes
Gray hair requires extra care as it tends to be drier, more brittle and can develop brassy or yellow tones, so we developed a collection that deeply nourishes and strengthens aging tresses to improve hair texture and rebalance and brighten cool tones.


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Key Benefits

  • Our brightening shampoo and repairing conditioner help hydrate, strengthen and add volume to aging hair, while optical colorants help brighten and eliminate brassiness in gray, silver or cool blonde tones.
  • Our butter mask is packed with a rich, proprietary 5-butter-blend that instantly repairs and softens hair while it eliminates unwanted yellow-tones for a perfect silver finish.
  • Our heat protection spray protects dry strands from heat styling and breakage while hydrating and taming frizz and flyaways.
Key Benefits Key Benefits
How to use

How to use it

  • Shampoo and Conditioner: use normally, every other day.
  • Mask: Apply after shampooing in place of regular conditioner, 1-3 times a week, concentrating on mid-lengths and ends. Leave it for 1-2 minutes. Rinse well.
  • Heat Protector: spritz onto damp or dry hair before heat styling or exposure to sun. Reapply as needed to soften hair, add back moisture and control frizz, static and flyaways.

What's inside?

Silver Lining

Silver Lining

Brightening Shampoo (8.4 fl oz/250 ml)

Second Chance

Second Chance

Repairing Conditioner (8.4 fl oz/250 ml)

Silver Lining

Silver Lining

Butter Masque (6.8 fl oz/200 ml)

No Remorse

No Remorse

Heat Protecting & Taming Spray (6 fl oz/180 ml)


How often should I use Silver Lining Purple Brightening Shampoo for Gray & White Hair?

Your age, hormones, hair texture and activity level all affect how often you should wash your hair. While everyone’s shampooing schedule is different, for best results, we recommend you wash your hair two to three times a week with our Silver Lining Purple Brightening Shampoo for Gray & White Hair. You can also alternate every other washing with one of our other sulfate-free shampoos.

Is it better to use No Remorse Heat Protection & Taming Spray on damp or dry hair?

If your goal is protection from heat damage and breakage caused by hot styling tools, then it’s important to apply our No Remorse Heat Protection & Taming Spray on damp hair before you use a blow-dryer, as well as any other hot styling tools. In addition to shielding hair from damage caused by heat styling, No Remorse will instantly hydrate strands. Using the spray on dry hair is the perfect way to give your tresses a hydrating refresh anytime throughout the day to tame frizz and flyaways.

What are the active ingredients in Silver Lining Purple Brightening Shampoo for Gray and White Hair?

  • Burdock Root: Rich in vitamin A, iron, potassium and essential fatty acids, it nourishes hair follicles while providing nutrients to the scalp.
  • Hops: A natural conditioner, this nourishing antioxidant-rich ingredient supports smoother- and thicker-looking hair.
  • Sage: A natural astringent that can help unclog hair follicles while balancing oil levels.
  • Bamboo: High in silica and mineral content to help strengthen hair strands and support moisture retention.
  • D&C Violet 2: Optical colorant that reduces the intensity of yellow tones and brassiness to help brighten and boost the vibrancy of hair color.

What are the active ingredients in Second Chance Repairing Conditioner for Dry and Damaged Hair?

  • Rice Bran Oil: rich in amino acids, and protein, can help strengthen hair shaft against environmental stress while providing body to the hair.
  • Passion Flower Fruit Extract: rich in Vitamin A, C , linoleic acid and omega 6 fatty acids. It can slow damage by free radicals, enrich the scalp and provide shine to hair.
  • Ceramide-NG: a form of lipid that is essential for protecting the hair shaft on the outer layer of hair and helps to attract water and retain moisture.

What are the active ingredients in Silver Lining Purple Butter Masque?

  • Plant-Based Butter-Oil Blend: of Mango, Macadamia, Cupuaçu, Murumuru and Avocado butters/oils to help soften, detangle and protect hair.
  • D&C Violet 2: reduces yellow tones and brassiness to brighten and boost the vibrancy of hair color.

What are the active ingredients in No Remorse Heat Protection & Taming Spray?

  • Argan Oil: Helps seal in moisture to prevent loss under heat. It is rich in natural fatty acid that can also help support hair follicle health and maintain scalp and hair from drying out.
  • Avocado Oil: With a smoke point of 520⁰F/271⁰C, it can withstand the temperatures from a flat iron while softening hair.
  • Vitamin E: A restorative vitamin for soft and frizz-controlled hair.