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Wake Up Call Volumizing Shampoo (16 oz)
Wake Up Call Volumizing Shampoo (16 oz)
Wake Up Call Volumizing Shampoo (16 oz)
Wake Up Call Volumizing Shampoo (16 oz)

Wake Up Call

Volumizing Shampoo (16 oz)


Volumizes, Lifts, Nourishes

A gentle, sulfate-free volume-boosting shampoo designed to increase hair’s body, moisture, fullness and manageability, while strengthening thin strands to diminish breakage.

16 fl oz (473ml)

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Key Benefits

— Clinically proven to reduce breakage by 95%.*

— Gentle, sulfate-free formula cleanses without stripping hair of natural oils or moisture.

— Sage, menthyl lactate, caffeine and biotin nourish and energize the scalp, supporting healthier-looking hair.

*Based on an instrumental study of Wake Up Call shampoo and conditioner against a competitive shampoo. Individual results may vary.

The Science

Most volumizing shampoos dry out the cuticle to achieve that "full effect." At Better Not Younger, we know that aging hair is already dry. That's why we created this lightweight yet moisturizing, sulfate-free shampoo designed to gently cleanse delicate, aging tresses while adding instant lift, volume and fullness. We also added a thoughtful blend of ingredients designed to support scalp health, for smoother, shinier and healthier-looking tresses over time.

How to use

— Apply to wet hair, lightly massage into a lather on the scalp, and rinse well.

— Follow with Wake Up Call Volumizing Conditioner or one of Better Not Younger’s Butter Masques.


Aqua (Deionized Water), Decyl Glucoside, Sodium C14-C16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Biotin, Dl-Panthenol, Niacin, Salvia Officinalis (Sage) Extract, Argania Spinosa (Argan) Oil, Humulus Lupulus (Hops) Extract, Menthyl Lactate, Bambusa Vulgaris (Bamboo) Extract, Arctium Lappa (Burdock) Root Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Caffeine, Lauramine Oxide, Oleic Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin.

What´s inside?


How often should I use Wake Up Call Volumizing Shampoo?

Your age, hormones, hair texture and activity level all affect how often you should wash your hair. While everyone’s shampooing schedule is different, for best results, we recommend you wash your hair two to three times a week with our Wake Up Call Volumizing Shampoo.

Can I use Wake Up Call Volumizing Shampoo if I color my hair?

Yes. Our Wake Up Call Volumizing Shampoo is made with gentle and nourishing hair-friendly ingredients that are safe for color-, keratin- and chemically-treated hair. It’s also vegan, sulfate-free, paraben-free and cruelty-free.

My hair strands seem to split and break so easily. Can Wake Up Call Volumizing Shampoo help?

It absolutely can. In fact, our third party clinical study determined that women who used Wake Up Call Volumizing Shampoo experienced over 95% less breakage. When combined with Wake Up Call Volumizing Conditioner, that percentage jumped to 98%.*

*Third party independent clinical performance testing. Individual results may vary.

What are the active ingredients in Wake Up Call Volumizing Shampoo?

Burdock Root: Rich in vitamin A, iron, potassium and essential fatty acids, it nourishes hair follicles while providing nutrients to the scalp.

Hops: A natural conditioner, this nourishing antioxidant-rich ingredient supports smoother- and thicker-looking hair.

Sage: A natural astringent that can help unclog hair follicles while balancing oil levels.

Bamboo: High in silica and mineral content to help strengthen hair strands and support moisture retention.