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— Clinically proven to reduce breakage by 95%.*
— Gentle, sulfate-free formula cleanses without stripping hair of natural oils or moisture.
— Sage, menthyl lactate, caffeine and biotin nourish and energize the scalp, supporting healthier-looking hair.
*Based on an instrumental study of Wake Up Call shampoo and conditioner against a competitive shampoo. Individual results may vary.
Most volumizing shampoos dry out the cuticle to achieve that "full effect." At Better Not Younger, we know that aging hair is already dry. That's why we created this lightweight yet moisturizing, sulfate-free shampoo designed to gently cleanse delicate, aging tresses while adding instant lift, volume and fullness. We also added a thoughtful blend of ingredients designed to support scalp health, for smoother, shinier and healthier-looking tresses over time.
How to use
— Apply to wet hair, lightly massage into a lather on the scalp, and rinse well.
— Follow with Wake Up Call Volumizing Conditioner or one of Better Not Younger’s Butter Masques.
Aqua (Deionized Water), Decyl Glucoside, Sodium C14-C16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Biotin, Dl-Panthenol, Niacin, Salvia Officinalis (Sage) Extract, Argania Spinosa (Argan) Oil, Humulus Lupulus (Hops) Extract, Menthyl Lactate, Bambusa Vulgaris (Bamboo) Extract, Arctium Lappa (Burdock) Root Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Caffeine, Lauramine Oxide, Oleic Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin.