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Better Not Younger

Meet our Best Sellers

Superpower™

Hair & Scalp Duo

$76.00

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Lift Me Up

Hair Thickener

$37.00

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Wake Up Call

Volumizing Shampoo

$29.00

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Hair Redemption

Restorative Butter M...

$36.00

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Our products are the first specifically designed for aging hair.

Our story

“I remember sitting in product meetings at big beauty companies where all of our briefs were targeted to women 18-44. I always joked about it: What happens to women after 44? They disappear? Then one day it wasn’t so funny… it was me.”

Sonsoles Gonzalez, Founder & CEO

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Our story

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Also available at Ulta Beauty

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