Our products are the first specifically designed for aging hair.
We are a brand founded by women in their 50’s with deep beauty industry experience and a passionate belief that women just get better as they get older.
If you were a dancer or cheerleader as a child, then you probably have experience with tight hairstyles that caused headaches and a sore scalp! As kids, these high-tension hairstyles just caused a little discomfort. But over time, repeatedly putting our hair into tight ballerina buns and high ponytails can do more than that—these styles can cause damage to our hair known as traction alopecia. Thinning hair and hair loss near the hairline and crown are classic signs of traction alopecia, which can especially wreak havoc on aging hair.
But there's positive news: You can prevent and even reverse traction alopecia. Read on to learn more about hairstyles that can cause hair loss, along with protective hairstyles for traction alopecia and how you can help reverse traction alopecia!