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Designed for Us
Our body is changing. Scalp and hair are no exception, the products we use should evolve with us:
— Follicles may shrink and strands become thinner, leading to lack of volume.
— Hair growth slows down and hair loss accelerates.
— Scalp produces less oils so hair gets drier and weaker.
— Melanin production can slow or stop, and strands turn gray.
Want to tackle these changes?
Designed for Us
Our body is changing. Scalp and hair are no exception, the products we use should evolve with us:
— Follicles may shrink and strands become thinner, leading to lack of volume.
— Hair growth slows down and hair loss accelerates.
— Scalp produces less oils so hair gets drier and weaker.
— Melanin production can slow or stop, and strands turn gray.
Want to tackle these changes?
Hear It From Our Ambassadors
![quality hair products](http://better-notyounger.com/cdn/shop/files/A_B_Our_Story_904aa71e-70aa-4271-92f9-1ecf1ea7d15d_{width}x.png?v=1677695495)
“The idea of Better Not Younger started when I was struggling to find products that worked on my own changing hair.”
Sonsoles Gonzalez, Founder & CEO
Best Sellers
Each Better Not Younger product is uniquely blended to maximize its effectiveness on aging strands
Wake Up Call
High-Hold Thickening Hairspray
Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...
Lift Me Up
Hair Thickener
Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...
Superpower™
Fortifying Hair & Scalp Serum
Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...
Wake Up Call
Volumizing Shampoo
Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...
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Also available at Ulta Beauty
Check out our online store to order now or find your nearest Ulta store through our store locator to check them out in person today.
![AVAILABLE AT ULTA](http://better-notyounger.com/cdn/shop/files/AVAILABLE-AT-ULTA_{width}x.png?v=1678106522)
Also available at Ulta Beauty
Check out our online store to order now or find your nearest Ulta store through our store locator to check them out in person today.
The Better Blog
We Need to Talk (More) About Menopause
For the fifth consecutive year, the Menopause Better initiative is at the forefront of this shift by bringing together a group of brands that are passionate about supporting women through this pivotal time. Get to know the brands, the products, and the amazing offers we have for you during the Menopause Awareness Month.
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