15% OFF with code PRESIDENTIAL

Hold On to
Your Style

NEW Wake Up Call Style Memory Mousse

Hold On to Your Style

NEW Wake Up Call
Style Memory Mousse

PRESIDENT’S DAY SALE

15% OFF

Just until February 20

Shop Now

PRESIDENT’S DAY SALE

15% OFF

Just until February 20

Shop now

Designed for Us

Our body is changing. Scalp and hair are no exception:

— Hair growth slows down and hair loss accelerates.

— Follicles may shrink and strands become thinner, leading to lack of volume.

— Scalp produces less oils so hair gets drier and weaker.

— Melanin production can slow or stop, and strands turn gray.

Want to tackle these changes?

Take quiz

Designed for Us

Our body is changing. Scalp and hair are no exception:

— Hair growth slows down and hair loss accelerates.

— Follicles may shrink and strands become thinner, leading to lack of volume.

— Scalp produces less oils so hair gets drier and weaker.

— Melanin production can slow or stop, and strands turn gray.

Want to tackle these changes?

Better Hair Starts Here

Each Better Not Younger product is uniquely blended to maximize its effectiveness on aging strands

Better Hair Starts Here

Each Better Not Younger product is uniquely blended to maximize its effectiveness on aging strands

Desary V, 50

“I enjoyed using the hair serum, it made it feel like the follicles are staying in. It feels like I’m losing less hair and it’s staying in my head.”

Superpower™+ Advanced

Victoria T, 45

“My hair started looking fuller and softer. And my scalp doesn’t feel itchy, oily or even dry. I would definitely recommend this to friends! Who doesn’t want better hair!”

Superpower™+ Advanced

Adina E, 66

“It has really helped my very thin hair spots to look thicker. I am planning on telling some of my friends about this serum. Thank you!”

Superpower™+ Advanced

Desary V, 50

“I enjoyed using the hair serum, it made it feel like the follicles are staying in. It feels like I’m losing less hair and it’s staying in my head.”

Superpower™+ Advanced

Victoria T, 45

“My hair started looking fuller and softer. And my scalp doesn’t feel itchy, oily or even dry. I would definitely recommend this to friends! Who doesn’t want better hair!”

Superpower™+ Advanced

Adina E, 66

“It has really helped my very thin hair spots to look thicker. I am planning on telling some of my friends about this serum. Thank you!”

Superpower™+ Advanced

“The idea of Better Not Younger started when I was struggling to find products that worked on my own changing hair.”

Sonsoles Gonzalez, Founder & CEO

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Also available at Ulta Beauty

Check out our online store to order now or find your nearest Ulta store through our store locator to check them out in person today.

Find the nearest store

Also available at Ulta Beauty

Check out our online store to order now or find your nearest Ulta store through our store locator to check them out in person today.

Find the nearest store

The Better Blog

How To Safely Stimulate Natural Hair Growth

How To Safely Stimulate Natural Hair Growth

Whether you are battling a decrease in hair thickness, hair loss, or hair thinning due to aging, stimulating natural hair growth is an exciting and tempting prospect. The good news is that it’s possible to do it. Yet, it takes a multi-pronged approach. We will explore each aspect of what goes into stimulating natural, healthier hair growth.

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Let’s Menopause Better

Menopause is more than just a phase; it's a significant life transition experienced by over a million women in the US each year, marking a new chapter in their journey of womanhood. Yet, it remains largely misunderstood, unspoken, and untreated, leading to an estimated loss of $1.8 billion annually in working time due to its symptoms. We believe it's crucial to illuminate this topic, break down the taboos, and offer the support and understanding millions of women need during this time. This initiative aims to share a range of essential products to uplift women’s health, well-being, and confidence during menopause. Welcome to a space that acknowledges, celebrates, and guides you through menopause—let's Menopause Better!

Continue reading