
Designed for Us
Our body is changing. Scalp and hair are no exception, the products we use should evolve with us:
— Follicles may shrink and strands become thinner, leading to lack of volume.
— Hair growth slows down and hair loss accelerates.
— Scalp produces less oils so hair gets drier and weaker.
— Melanin production can slow or stop, and strands turn gray.
Want to tackle these changes?
Designed for Us
Our body is changing. Scalp and hair are no exception, the products we use should evolve with us:
— Follicles may shrink and strands become thinner, leading to lack of volume.
— Hair growth slows down and hair loss accelerates.
— Scalp produces less oils so hair gets drier and weaker.
— Melanin production can slow or stop, and strands turn gray.
Want to tackle these changes?


Best Sellers
Each Better Not Younger product is uniquely blended to maximize its effectiveness on aging strands
Lift Me Up
Hair Thickener
Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...
Superpower™
Fortifying Hair & Scalp Serum
Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...
Wake Up Call
Volumizing Shampoo
Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...
Second Chance
Hair, Face & Body Nourishing Oil
Give your hair, face and body a second chance to shine! This lightweight, dry oil is packed with Abyssinian oil, the most potent antioxidant rich in Omega-3 and 6 fatty acids. It helps replenish yo...
Hear It From Our Ambassadors

“The idea of Better Not Younger started when I was struggling to find products that worked on my own changing hair.”
Sonsoles Gonzalez, Founder

The Better Blog
Clean Beauty