The Best Postpartum Hair Loss Products for New Moms


When you’re pregnant, your hair is full and luscious, adding to that beautiful glow your bundle of joy brings. But before you know it, you’re holding your bouncing baby in your arms, bringing him or her home, and suddenly, it’s as if you left that special glow at the hospital. And in the blink of an eye, or at least it sometimes seems this way, your hair starts to thin and lose its shine.

Want to know why?

It’s because while the average person loses up to 100 hairs a day, pregnancy hormones, especially estrogen and progesterone, keep those hairs from falling out. So your hair literally was thicker when you were pregnant—because you had way more strands of hair coming from your head than the average person. But now that your hormone levels are dropping, so is your extra hair. Thankfully, we have a couple of tips on how to deal with postpartum hair loss.

Your Postpartum Hair Isn’t Thinning: It’s Just Going Back to Normal 

Now that your hormones are beginning to return to normal levels, so is your hair. The technical term for this particular side effect of pregnancy and childbirth is postpartum alopecia.

The change won’t be immediate though, as your pregnancy hormones will keep circulating as you breastfeed. Like most things, everyone’s experience is different—and your individual experiences can actually vary from one pregnancy to another. 

Thankfully, there are a couple things you can do to make that transition more manageable. First, make sure you’re being extra gentle with your tresses so that you don’t add hair breakage to your list of postpartum concerns. Don’t be afraid to shampoo your hair when you need to, and when you do, reach for your Wake Up Call Volumizing Shampoo and Conditioner to add some life back into your locks. Despite popular opinion, excessive shampooing will not increase the amount of hair lost—if your hair is ready to fall out, it will. It can, however, begin to dry out your scalp, so it’s best to be mindful of that.

Taking care of a new baby is stressful enough. Whether it’s your first baby or your last, you’ve got enough on your plate. You shouldn’t have to worry about your hair on top of literally keeping a small human happy and healthy. 

Try to minimize the stress placed on your body by remembering to take your vitamins, eat healthier and supplement your wellness routine with hair, skin and nail supplements. And if you need that little extra something? We’ve even got a new supplement that can bring the glow back to your skin.

How Hair & Scalp Serum Helps Postpartum Alopecia

Postpartum alopecia tends to affect women for the first six months after the birth of their child, although in certain circumstances it can last for up to a year or more.

Once your shedding begins post-birth, expect to lose close to 400 hairs a day for the first six months. Your hair loss should begin to slow down around the half-year mark, but if it doesn’t, you may want to consider talking to your doctor. Pregnancy hormones can also affect how your thyroid gland functions, so you should make sure there are no other health factors at play. Once your regrowth begins, you’ll likely notice it in the form of “baby bangs” along your hairline. 

In the meantime, make sure you have Superpower Fortifying Hair & Scalp Serum on your side to stimulate your scalp, promote healthier, thicker-looking hair and keep your scalp from drying out. Better Not Younger conducted an 8-week clinical at-home test with 41 women aged 35 and up, which concluded that 90% of the participants saw visible improvement in the appearance of their hair. Still have questions? We’ve compiled a list of everything you ever wanted to know about our Superpower Serum.

Better Not Younger’s Superpower Serum is best used overnight and is incredibly easy to apply with the Superpower Liquid Comb massaging applicator, although you can also directly apply a drop of serum every 2 to 3 inches along each section of your scalp. Following with a gentle, thorough scalp massage every night will help you put your healthiest hair forward, leaving it thick and flowing. Plus, this gives the serum 8 whole hours to work its magic while you sleep, and it’s proven not to stain your pillowcase!

It also may be worth considering getting your hair cut in a new, shorter style, or adding layers to your current look, which can often make your hair appear thicker than it is.

Maximize Your Product Arsenal 

Looking to augment your hair recovery journey? Better Not Younger has you covered. In addition to using our Superpower Serum nightly, adding a scalp cleanser to your hair-care routine up to two times a week can work wonders for your follicles. New Dawn Activated Charcoal Scalp Cleanser is designed specifically to deeply cleanse and stimulate your scalp by removing dead skin cells, other gunk and unclogging your pores. Clogged pores are the hidden enemy of healthy hair, after all.

Then, all you need to do is shampoo your hair like normal. And instead of reaching for the conditioner each time you wash, alternate with our Hair Redemption Restorative Butter Masque. Add a hair masque to your routine on those days you give your scalp a good, deep clean with the scalp cleanser by massaging the masque into your hair for a few minutes before rinsing. This way, you can ensure that your new growth remains hydrated.

As a mom, you’ve got enough to worry about. Your hair shouldn’t be at the top of your list. That’s why Better Not Younger's here for you with a wide array of products. We’ve got everything you need to bring glory back to your hair with quality, natural ingredients. Stop by our blog for more hair-care information and visit our Shop page for all your hair-care needs.