Search by product name or hair type/concerns

by Sonsoles Gonzalez August 13, 2018

I love beauty magazines. They’ve always been my go-to source to learn about the latest fashion and products. I slowly flip each page and stop to take a close look at the advertising. The beautiful women in them, they are so perfect! Flawless skin, beautifully shaped lips, and alluring eyes, thick and glossy hair. I’ve never really envied them. I simply admire their beauty. And I’ve always paid good attention to what is it they’re selling, what new invention is out there. I don’t believe 100% what they’re promising, but for the most part, I think they help me or any women look more beautiful.

As everyone else, with age, I’ve evolved what I read. The cheerful teen magazines came first, they were always there to help with first dates, choosing latest lip glosses and, of course, all those “personality tests” to help me find out whether my very best friend would, in fact, be my BFF.

Later came the more spiced-up magazines, we all know their names, that would accompany me through every new relationship, every hurtful breakout and everything in between. They’d advise me on how to get the “hottest” looks and flattest abs. They shared every celebrity’s secret beauty tip. Then came the parenting and cooking and perfect-home era.  Even in those days when I barely found time to read anything with words in them, I skimmed through my favorite beauty magazines in search for the latest in beauty – how to get rid of stretch marks from pregnancy or how to pick the best shampoo for my changing hormones.

I’m 53 now. A successful career and I great family is on my list of proud achievements. And I still love a beauty magazine. I’m picking up different ones today. I love to read about real women stories; about places to explore around the world and the latest summer book recommendations. And as always, I look for the latest in beauty and fashion. But, different from my young years, I’m no longer fascinated by the amazing women shown in its pages; and I’m more skeptical about what products promise.

That’s expected, with age comes wisdom and experience, and a bit of skepticism. But beyond that, I just find it harder to relate. These women are too young and too perfect.  And what’s worse, every product or advice promises the same thing: To make me look younger.

I figure the usual “10 ways to achieve flawless, younger looking skin” or “the best youth-boosting hair products ever” must be directed to me.

After all, I am “old” and they are promising a “cure” for this.  I get that we wouldn’t mind a little lifting of our eyes and firming of the neck. But, why is it that the industry’s only standard of beauty is youthfulness? I’m not obsessed with my age. I’m just striving to look my best; to enhance my beauty and make me feel confident. Because I like myself at this age. I feel attractive and full of life, and I don’t want to look like my younger self. I want to look better, not younger.

Sonsoles Gonzalez
Sonsoles Gonzalez


Leave a comment

Comments will be approved before showing up.

Also in The Better Blog

What Is The Difference Between Thickening And Volumizing Shampoo?
What Is The Difference Between Thickening And Volumizing Shampoo?

by Better Not Younger May 30, 2020 1 Comment

Thickening and volumizing — Many beauty magazines and advertisers use the terms synonymously when referencing shampoos, but are they the same? What is the difference between thickening and volumizing shampoos? Maybe it is how each shampoo cares for your thin, fine, aging hair biology.
Is Serum Good for Preventing Hair Loss?
Is Serum Good for Preventing Hair Loss?

by Better Not Younger May 26, 2020

Hair often plays a central role in a woman’s overall appearance and self-confidence. It is deeply rooted in her identity and self-esteem and when she finds telltale clumps in the shower drain, she may feel a profound sense of despair. This is especially true for women over 40, for whom hair loss may seem like an irreversible and inevitable sign of aging.
How Can I Add Volume to My Thin Hair?
How Can I Add Volume to My Thin Hair?

by Better Not Younger May 23, 2020 2 Comments

When you reach 40-plus, your hair thins, and the reasons why this happens vary. Your ethnicity and genetics play a significant part; however, as time catches up, the quality of your hair changes. Hair cortex protein levels drop, follicle sizes contract, cuticle layers diminish, and you are left with fine or wispy hair.