The Better Blog

Being cooped up at home can be a total bummer, but it also has its advantages. Like more time to indulge in self-care routines that you may not always have time for in the usual melee of daily responsibilities. Manicure, check. Sheet mask, check. Scalp & Hair Facial? Read on.

Understanding how hormones work has brought validation to the female experience. But there's still a lot we've missed by centering the conversation narrowly on our reproductive health. The reality is that every adjustment we find ourselves making to our beauty routine indicates something our hormones can teach us.

For the first time ever, the forties and beyond are a time when we’ve already demonstrated what we’re capable of to others...but maybe more importantly, to ourselves. It's here we begin to feel a certain mastery over our goals in a way that inspires us to take new risks.

Aging is a fact of life—one that brings different types of change. But when it comes to our aging hair, we all share a commonality: Delicate, dry tresses that are prone to breakage and thinning.

Here at Better Not Younger we believe change is a beautiful part of life. There are so many benefits that our older age brings—like a wisdom and confidence that our 20-year-old selves could never begin to imagine.

It is these very gifts of time that inspired our founder, Sonsoles Gonzalez, to develop the first and only hair-care brand for women over 40!

She believes aging is a daily opportunity to look better, which is why Better Not Younger speaks to empowered women like you, who believe it’s possible to look better without looking younger.

Unlike the many anti-aging hair-care products out there, our products don’t aim to conceal the effects of aging, rather they enhance aging hair, from our Silver Lining Purple Brightening Shampoo, which helps silver strands shine, to our Superpower Serum, designed to nourish the scalp and support thicker, healthier hair.

Our mission to promote age inclusion and diversity, challenge stereotypes around women and aging, and give all women access to clean, cruelty-free, high quality products designed to improve their hair, scalp and inner health as they age is what drives us forward each and every day.

Let’s start with the basics, shall we?

You may have heard or read that after 40 women should not wear their hair below their shoulders. Not true! Women in their 40s, 50s and beyond can certainly rock long hair, and even go gray all the way! Here is the proof.

We put together a list of medium length hairstyles that can work well with the thinner density and texture changes of hair after 40. When trying out new lengths and shapes, it will be important that you bear in mind your face shape and lifestyle. And of course, it should go well with your personality to make the look truly your own!

Since I turned 40, my hair has not been having the same fun with coloring as I have. While I have been lucky that my hair remains abundant, its density and texture have definitely changed, and it is much thinner and more brittle. These changes, together with the need to color more frequently to cover grays, have taken a toll and it shows.

Great hair waves leaving the house that become flat hair by the time I arrive at the party 10 minutes later? If you can relate to this situation, you are not alone! For the majority of women, hair volume reduction (be it thinner hair or fewer hairs) becomes a noticeable reality as we reach our 40s.

Most of us are probably familiar with the well-known and proven fact that “healthy hair comes from within”, meaning that a balanced diet is a big factor in keeping hair healthy and shiny. But in our 40s, when our hair texture and density change so much, does this still hold true? If so, which are the best foods to help our thinning, more brittle, yet still much-loved tresses? Here are the answers to these questions.