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The Better Blog


6 Biases Against Women’s Hair

March 25, 2022

As women, we put up with a lot of opinions about our hair, and this (often) unsolicited advice only increases as we age. We all know that age bias exists, and our hair is no exception. There's ageism in hair care, in advertising and in much of the media we consume. 

So many "shoulds" are piled onto women, especially after 40: We should wear certain hairstyles "appropriate" for middle-aged women, we should cover our grays and we should chop off longer locks—and many of these have permeated the workplace as well. 

If there's no one drowning out the judgment, this can feel overwhelming! 

At Better Not Younger, we get it. Our company was founded specifically to push back on the belief that there's no market for quality, aging hair-care products. Newsflash: Women don't simply disappear after we hit menopause! 

We compiled a list of past and present hair biases, including aging hair-care biases, that women have been hearing for far too long, plus our take on these false, outdated myths!

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Fast Fixes: The Best Conditioner for Your Hair Issues

March 11, 2022

We all know that we should use a conditioner every time we wash our hair, especially as we age and our tresses tend to become drier. But just like shampoos, conditioners are not one-size-fits-all. Tailoring your conditioner to your unique hair texture and needs is important to help fix your hair concerns and have you on the road to your best hair yet! 

Whether you're looking for a volumizing conditioner, a conditioner for damaged hair or the best conditioner for curly hair, we've got you! Read on to learn more about the best type of conditioner for your individual hair issues!

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Learning to Love Your Hair in Midlife features four Better Not Younger models with for different hair textures and styles: straight, wavy, coily and more.

Learning to Love Your Hair in Midlife

February 09, 2022

When it comes to our hair, it seems like the grass is always greener on the other side of the salon. Many of us with fine, straight hair spent years trying to curl and volumize our locks. And those of us with waves and curls wished for the smooth shine of pin-straight tresses. And cowlicks? Don't get us started! 

It can be hard to love our hair, quirks and all—especially as we move through menopause. But embracing our natural hair texture is just like loving any other part of ourselves. We fix what we can, and we learn to appreciate that our differences are what make us beautiful and set us apart. 

That’s why we’ve curated our top tips for how to love your hair, no matter your hair concern, along with our favorite sulfate-free, plant-based hair-care products to help you fall in love with your locks!

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In The Cutting Edge: The Right Way to Cut Curly Hair, Better Not Younger features a mature woman with defined curly hair bouncing her strands by shaking her hair side to side while smiling.

The Cutting Edge: The Right Way to Cut Your Aging Curly Hair

February 04, 2022

There’s something so luxurious about a trip to the salon, even if you’re just getting a haircut. Allowing someone to play with your hair for an hour while styling it to perfection is not only a great way to relax, but it just makes you feel good in the end. For curly girls, a haircut may be a bit more involved than those with straight hair, but with the right stylist, it’ll go off without a hitch. It’s all about understanding hair texture, curl definition and curly hairstyles! 

There are a few things to know, though, about getting a haircut for curly hair, especially mature curly hair, and finding the perfect curly hairstyles. We spoke with hairstylist Monica Davis, who is also the founder and editor in chief of My Straightener, for some details on the right way to cut curly hair (and how to take care of it at home between salon visits).

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In this Definitive How-To for Hair Plopping Overnight and Benefits, BNY features a beautiful mature wman with a towel on hair for hair plopping overnight.

What Exactly Is Hair Plopping?

January 31, 2022

Hair plopping is an incredibly effective technique with a weird name. If you have dry, curly hair and deal with frizz, plopping is about to rock your hair-care world.

So, what is hair plopping?

Plopping gets its name from the literal action of plopping wet hair directly onto a wrap designed to protect and gently absorb water after a wash while scrunching strands into voluminous, defined curls. While it’s not always easy to style curly hair, this heat-free technique is a virtually effortless way to get soft, bouncy, frizz-free curls.

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Better Not Younger features a mature woman with blonde hair trying to figure out what her gift is by getting close to the box and putting her ear near it as if she is about to shake the box.

The Ultimate Holiday Hair Gift Guide

November 19, 2021

From stocking stuffers and gift sets to hair-care products that cater to all lifestyles, hair types and hairstyling habits, our ultimate holiday hair gift guide is packed with clean- and cruelty-free hair goodies designed to guarantee great hair days ahead for all the women on your gift list this holiday season.

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A woman washing her hair with sulfate free shampoo.

The Right Way to Wash Your Hair with Sulfate-Free Shampoo

November 15, 2021

Nothing washes away a bad hair day—or a bad mood, for that matter—better than an invigorating hair wash. But as anyone who has ever made the switch to sulfate-free shampoo knows, there are a few challenges that come along with using a sulfate-free formula when you wash your hair—namely creating that sudsy lather we typically equate with feeling clean.

While sulfate-free formulas may be more lather-resistant than regular shampoos, they are equally effective at removing dirt and excessive oil from your scalp—not to mention they offer a whole bunch of hair-nourishing benefits to boot!

Washing your hair with sulfate-free shampoo simply requires a little more shampooing savvy before you start, and a little extra effort along the way—all certainly worth it! That’s why we’re letting you in on the essential secrets to know for cleaning your hair!

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A woman with curly gray hair on a solid yellow background.

6 Tips to Keep Curly Hair Super-Moisturized

November 12, 2021

Keeping curly hair moisturized and healthy takes a little bit of work, but oh is it worth it. While the texture of curly hair makes it harder for the hair strands to stay hydrated, there are more ways that can help beyond just doing a deep condition or using curly hair shampoos. It’s also really important to have enough natural oil in your curly hair to keep it sleek and moisturized, but you can always enhance those hair oils with an added dose of oil—like coconut oil or castor oil. Here’s what else you can do to keep curly hair moisturized.

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Two 40-something women with naturally curly hair. Ivy loves her tresses smooth and sleek. Annie steps out each and every day with her gorgeous red ringlets on full display.

The Great Hair Debate: Curly or Straight Hair

October 27, 2021

Girls and their curls—it’s a complicated relationship. When all our styling efforts align, we love our curly hair. At other times, we can’t jump back into the shower or grab our flat iron faster for a hairstyling do-over.

Despite the whimsical ways of our curls, there are still some curly hair girls who embrace their ringlets rain or shine, while others haven’t let their curly locks see the light of day in years!

We caught up with two 40-something women with naturally curly hair. Ivy is a Wall Street exec in Manhattan who loves her tresses smooth and sleek. Annie is a creative marketer for a large nonprofit in Washington D.C. who steps out each and every day with her gorgeous red ringlets on full display.

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