The Better Blog

If you have naturally curly hair, you’re probably all too familiar with the love-hate relationship between you and your hair. It can be a struggle that those with straight hair just don’t understand. But whether you’ve been straightening your hair for the last 30 years or not, it’s never too late to embrace your curls.

As you age, your curls can loosen, change their shape or even form new curl patterns due to hormonal and environmental factors. Or maybe you’re experiencing curly hair for the first time in your life as your aging locks change the shape of your hair follicles. No matter the reason, the transition to your new hair shape or texture can feel daunting. Especially if your aging curly hair is also starting to gray because that can affect your hair’s texture as well.

If you don’t know where to start, don’t worry—Better Not Younger is here to help you fall in love with your curls again.

Hair masks have the same primary purpose as your everyday conditioner—to deliver moisture and improve your strands' condition. Knowing how, and how often, to use them is essential for achieving the greatest benefits.

Generally, your hair mask should be used once or twice per week in place of your regular conditioner. The ideal frequency will depend on the current condition and type of your tresses. If they're dry or damaged, you will likely need this deep-conditioning treatment more often. Healthy or oily hair can get by with less frequent applications.