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Beautiful woman with gray hair sitting and smiling gracefully | Better Not Younger

What’s the Best Way to Transition to Gray Hair?

August 13, 2021

You may have instantly made up your mind to let your hair go to its natural gray state. However, transitioning from your dyed or natural hair color is typically slow and gradual. It’s a process that may take months and sometimes a year, depending on your hair's length when you start. 

Patiently waiting for our hair to go completely gray as a part of aging can often be the most challenging part. Most of us would love to avoid the gray roots and dry, wiry strands that can come with it. But the best method for gray hair transitioning isn’t as difficult as you’d think.

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Middle-aged beautiful women with cool blonde and ashy hair types smile. Anyone can benefit from a Purple Shampoo.

Why Anyone Can Benefit from Purple Shampoo

July 23, 2021

If you’ve ever taken an art class, you might remember that purple lies opposite yellow on the color wheel. It is the coolest color on the spectrum, while yellow is on the warm end. Purple shampoo is a tone-correcting hair-care solution intended to neutralize brassy or yellow hues using crushed violet pigments. 

But did you know that purple shampoo can benefit anyone’s locks regardless of their color or condition? Whether it’s natural or dyed, damaged or healthy, light or dark, purple shampoo can infuse vibrancy and volume into your hair.

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A woman styling her natural gray hair in front if the mirror. If you have gray hair, chances are that you face some of these common problems:

What Are Some Common Issues with Gray Hair?

July 09, 2021

Gray hair affects more than just how you look. It often requires a different hair-care regimen—one that may involve a little more maintenance than you’re used to.

While your hair is unique, the changes in quality, thickness and texture you experience when going gray are common issues. Luckily, the right products, consistency in using them and a little determination are all you need to make your silver strands shine.

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I Want to Start Coloring My Grays… What Are My Options?

I Want to Start Coloring My Grays… What Are My Options?

June 04, 2021

Whether your hair is just starting to gray or you’ve been rocking a full head of stunning silver strands for the last few years, the question remains the same: To dye or not to dye?

If you’ve decided that dyeing your hair is the right move for you, then you probably have a few questions, such as:

  • Should I lighten my grays or darken them?
  • Do I want to completely cover my gray? Or should I make my natural grays look more like highlights in darker hair?
  • Does my skin’s undertone matter? If it does, how do I determine mine so that I choose the right hair color for my skin tone?

Let’s pause here for a moment because this last one is super-important and will become a common theme throughout your hair-coloring journey. While your skin’s undertone is probably not the first thing that pops into your head when contemplating your new hair color, it’s actually more significant than you might think. Have you ever heard horror stories from friends who’ve left the salon, looked in the mirror, and felt that something about their new color was just… off? This might have been due to them or their stylist not taking their undertone into account.

Fear not: All colors come in both warm and cool tones, so your skin’s undertone shouldn’t keep you from getting the hair color you really want. It just might mean getting a different version of brown, blonde or purple. Yes, we said purple—more on that later.

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Longtime friends, colleagues and now cofounders of Sway, Nicole Hyatt and Rebecca Karamehmedovic share many loves but their silver strands are certainly not one of them. We get to the root of the issue right here. Join The Gray Hair Debate >

The Gray Hair Debate: To Dye or Not to Dye, that Is the Question

April 09, 2021

In 1956, Shirley Polykoff coined the ad slogan “Does she … or doesn’t she” for Clairol, removing the stigma of dyeing one’s hair and unleashing millions of women to openly and confidently choose what color they wanted their hair to be.

Fast-forward to 2020, where the latest slogan might just be “To dye … or not to dye” as lockdowns caused many women to start embracing their grays. 

Being in the hair-care business, we just had to take a closer look. We caught up with two 40-something female entrepreneurs whose gray-hair journey began in their mid-20s. Longtime friends, colleagues and now cofounders of Sway, a visual content studio in New York City, Nicole Hyatt and Rebecca Karamehmedovic share many loves: photography, dogs, travel and tacos—but their silver strands are certainly not one of them. In fact, their opinions on the matter couldn’t be more different. Nicole began coloring her hair the moment she spotted her first few grays while Rebecca has never once concealed her silver strands.

We get to the root of the issue. Here’s what they had to say:

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