Your hair density can be measured by looking in a mirror. If you notice scalp skin without touching it, you probably have low-density hair. Knowing the thickness and density of your hair will give you an idea of improving it to get the look you are after.
Sulfates are primarily responsible for the thick lather that forms when you clean with soaps and detergents. Some people say their hair feels cleaner after using sulfate shampoos; however, these shampoos can have a detrimental effect on your hair and scalp — exacerbating the challenges aging women face with hormone-related thinning and fine-textured hair.
You love and boldly embrace your gray hair as a celebration of a new you. Then one morning, a glance in the mirror lets you know the celebration is over — your silvery strands have become brassy and dull. Lack of shine is one of the most common complaints women make about their gray hair. Shine and texture are both affected by internal and external factors, and your slate locks can quickly lose luster without the proper care.
Aging is a fact of life—one that brings different types of change. But when it comes to our aging hair, we all share a commonality: Delicate, dry tresses that are prone to breakage and thinning.
Here at Better Not Younger we believe change is a beautiful part of life. There are so many benefits that our older age brings—like a wisdom and confidence that our 20-year-old selves could never begin to imagine.
It is these very gifts of time that inspired our founder, Sonsoles Gonzalez, to develop the first and only hair-care brand for women over 40!
She believes aging is a daily opportunity to look better, which is why Better Not Younger speaks to empowered women like you, who believe it’s possible to look better without looking younger.
Unlike the many anti-aging hair-care products out there, our products don’t aim to conceal the effects of aging, rather they enhance aging hair, from our Silver Lining Purple Brightening Shampoo, which helps silver strands shine, to our Superpower Serum, designed to nourish the scalp and support thicker, healthier hair.
Our mission to promote age inclusion and diversity, challenge stereotypes around women and aging, and give all women access to clean, cruelty-free, high quality products designed to improve their hair, scalp and inner health as they age is what drives us forward each and every day.
Let’s start with the basics, shall we?
