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by Better Not Younger
November 02, 2020
Conditioning alone may not be enough to keep our strands looking shiny and strong. As we age, our hair biology turns our once hydrated, healthy locks into a brittle straw.
A hair mask (or masque) moisturizes, nourishes, and repairs your hair — safeguarding it against injury from harsh products, high-temp styling tools, and over-brushing. Masques are perfect for age-related thinning and dryness and are formulated with a blend of hydrating butters that contain hair softeners to moisturize your hair and scalp.
There are countless recipes for DIY hair masks on the internet using ingredients like eggs, honey, and olive oil. However, nothing works better than butter to quickly penetrate the hair shaft and deliver nutrients to your follicles.
Better Not Younger’s Hair Redemption Restorative Butter Masque and Silver Lining Purple Butter Masque are made with a proprietary blend of five botanical butters. Each was chosen for its unique hydrating and nourishing properties to repair, restore, and renew your aging tresses.
Most skin-care products and many hair care solutions list butter as an ingredient. This is mainly because they are natural products, free of toxic chemicals, that complement your body's biological mechanisms rather than hinder them.
Butters, both animal and plant, have been used for centuries in various cultures to nourish and smooth dry, brittle hair. Ethiopians used ghee, a clarified cow butter, to tame and hydrate their tresses, while Angolan tribeswomen used a butter and cow dung mixture to style their locks. Botanical butters like cocoa and shea butter are well known and used in a vast array of skin and hair care recipes.
As the popularity and demand for nut and seed butters have increased over the years, the variety available to consumers and cosmetic companies has grown.
Botanical butters are derived from natural, plant-based sources and are pressed from various plants' inner nuts, kernels, or seeds. They contain no water and are smooth and creamy with substantial viscosity. Better Not Younger’s Hair Redemption Restorative Butter Masque and Silver Lining Purple Butter Masque contain a creamy blend of mango, macadamia seed, cupuaçu, murumuru, and avocado butters.
Mangifera indica, also known as mango, is a large flowering fruit tree native to the Indian subcontinent. Its butter is extracted from the fruit’s kernel and has an off-white color similar to cocoa butter.
Mango seed butter is high in Vitamin E, beneficial antioxidants, and essential fatty acids that help balance your scalp’s sebum oil production. It creates a healthy scalp environment by reducing skin cell degeneration and restoring elasticity.
Mango butter is readily absorbed into your strands, unlike shea butter, which can sometimes sit on top of your hair. These absorption properties allow mango butter to moisturize and strengthen your hair’s overall structure. It softens and volumizes your mane while reducing the effects of environmental damage.
Macadamia ternifolia is a species of trees that grow close to streams and in the rainforests of Australia. They are now grown worldwide, including Costa Rica, Hawaii, New Zealand, and Brazil.
Macadamia kernels contain essential elements, including iron, magnesium, copper, and potassium, and include vitamins A1, B1, and B2. The macadamia butter obtained from the seeds contains nearly 84% monounsaturated fats. These fatty acids nourish your follicles and strengthen your hair while naturally occurring squalane moisturizes and diminishes oxidative stress on your scalp.
The cupuaçu is a tropical rainforest tree related to the cacao. It is one of the Amazonian rain forests’ superfruits, and its pulp is made into ice cream and juices. The seeds are fermented, roasted, and used in a drink called a cupulate. The cupuaçu butter is acquired by cold pressing the seeds.
Cupuaçu butter has water absorption properties making it ideal as a moisturizing agent to hydrate your strands and soothe your scalp. Its presence of polyphenols, arachidic, and behenic (long-chain fatty acids) make it a superb repair and protection ingredient for your mane.
The murumuru palm grows on periodically flooded areas in the Brazilian Amazon. The ripened fruits drop to the ground where animals eat the yellow fruit pulp and leave behind the seeds for butter extraction. The seed kernel contains nearly 40% butter.
Murumuru is a butter masque ingredient prized for its rich blend of omegas, myristic acids, and lauric acid. Lauric acid seals your cuticles, decreasing breakage and tangling. This thick, yet light, butter repairs bleached- and permanent wave-damaged hair. It also increases softness and combability of aging hair while locking in moisture and providing frizz control for dry and curly manes.
Murumuru butter promotes shine, increases elasticity, and removes hair buildup.
Avocado butter revitalizes hair that was damaged, dried out, or weakened from high-heat styling, relaxing, environmental pollution, and aging processes.
The monounsaturated and saturated fats found in avocado butter penetrates your hair cuticle easily, fortifying and strengthening your hair fiber. The highly concentrated monounsaturated fat levels help your hair maintain moisture inside your cuticles, reducing frizzy hair and split ends.
The mixture of antioxidants, monounsaturated fatty acids, and phytosterols stimulate growth, nourish strands, and unclog blocked follicles.
Over the years, technological advances and consumer awareness regarding butters have led to the development of multiple nut and seed butters that provide nutrients and essential fatty acids.
Better Not Younger has brought together five top-quality butters in two outstanding products: Hair Redemption Restorative Butter Masque, designed to repair and nourish dull, brittle hair, and Silver Lining Purple Butter Masque, formulated to soften coarse strands and eliminate yellow tones from gray hair.
Using these masques in place of a regular conditioner one or two times per week will strengthen and nurture your hair from the inside out, giving you noticeable results after only one use. BNY butter masques are just the first steps in your journey to thicker, healthier hair. Reclaim your hair’s strength and durability today.
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