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Better Not Younger

Welcome to Better Not Younger

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Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription

What are you looking for?

Dryness & Frizz

No one should have to settle for straw-like hair, no matter how much you’ve colored or heat-treated it. Our collection deeply hydrates and restores aging hair’s natural smoothness, silkiness and vibrancy.

Complete Repair Bundle
10% OFF

Complete Repair
Bundle

Revive and restore your hair with the perfect pairing of Second Chance Oil and Hair Redemption Butter. This powerful duo combines deep hydration and intense nourishment to repair dry, brittle hair,...

$65.00 $72.00 10% OFF
Second Chance Hair, Face & Body Nourishing Oil

Second Chance
Hair, Face & Body Nourishing Oil

Give your hair, face and body a second chance to shine! This lightweight, dry oil is packed with Abyssinian oil, the most potent antioxidant rich in Omega-3 and 6 fatty acids. It helps replenish yo...

$36.00
Second Chance Repairing Conditioner for Dry or Damaged Hair

Second Chance
Repairing Conditioner

Give your hair a second chance to shine with our deeply repairing conditioner. No matter how much you’ve colored, heated, or treated your hair, this deeply hydrating formula nourishes, softens, and...

$29.00
Hair Redemption Restorative Butter Masque

Hair Redemption
Restorative Butter Masque

Repairs, Nourishes, Restores. Our restorative butter masque, tailored for thin hair, provides instant moisture, repair, shine, and frizz-control in a lightweight formula. Its balanced blend of five...

$36.00
No Remorse Heat Protection & Taming Spray

No Remorse
Heat Protection & Taming Spray

Smoothes, Hydrates and Protects Incredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and conditions dry strands from damage cau...

$33.00
Superpower Fortifying Hair & Scalp Serum

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...

$49.00
Full Transparency Pure Revitalizing Shampoo

Full Transparency
Pure Revitalizing Shampoo

Shine, Liveliness, Strength. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic shampoo designed to gently cleanse and add luster and liveliness to aging ha...

$29.00
Full Transparency Shine Revitalizing Conditioner

Full Transparency
Shine Revitalizing Conditioner

Shine, Liveliness, Moisture. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic conditioner designed to restore hair’s moisture and add luster and livelines...

$29.00
Full Transparency Pure Revitalizing Duo
10% OFF

Full Transparency
Pure Revitalizing Duo

Shine, Liveliness, Strength. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic shampoo and conditioner designed to gently cleanse and add luster and liveli...

$52.20 $58.00 10% OFF

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