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Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription

What are you looking for?

Silver Lining

Silver Lining was developed to brighten and eliminate brassiness and unwanted yellow-tones in gray, silver or cool blonde tones with a proprietary blend of ingredients that hydrate, strengthen and add volume to aging hair.
Silver Lining Purple Butter Masque For Gray & White Hair

Silver Lining
Purple Butter Masque For Gray & White Hair

Nourishes, Repairs, Strengthens Our purple, restorative butter masque instantly nourishes, repairs, and adds shine to dry hair with its rich blend of vitamins & butters, while neutralizing bras...

$36.00
Silver Lining Purple Brightening Shampoo For Gray & White Hair

Silver Lining
Purple Brightening Shampoo For Gray & White Hair

Brightens, Nourishes, Strengthens Our gentle, sulfate-free purple shampoo brightens and neutralizes unwanted tones in cool blonde, silver, or gray hair. Its nourishing formula strengthens, hydrat...

$29.00
Gray Hair Duo
15% OFF

Gray Hair Essentials
Duo

Brightens, Volumizes, Strengthens Developed to brighten and eliminate brassiness and unwanted yellow-tones in gray, silver or cool blonde tones with a proprietary blend of ingredients that hydrate,...

$55.25 $65.00 15% OFF

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