• Shop
    •  

      • All Products
      • Best Sellers
      • Bundles
      • New Arrivals
      • Award Winners

      By Concern

      • Thinning Hair
      • Lack of Volume
      • Dryness & Frizz
      • Gray Hair

      By Product Type

      • Shampoos, Conditioners & Masques
      • Scalp Care
      • Stylers
      • Supplements
      • Lashes & Brows
      • Travel Kits

      By Collection

      • Superpower™
      • Wake Up Call
      • Silver Lining
      • Full Transparency
      • Second Chance
  • Hair Quiz
  • About Us
    • Our Story
    • Press
  • Blog
Better Not Younger

Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription
0

Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription

What are you looking for?

Thinning Hair

50% of women suffer from hair thinning after 40. Our collection provides a drug-free solution with proven ingredients like Capixyl™ or Procapil™ that deliver long-term results to boost your overall hair and scalp health.

Superpower Fortifying Hair & Scalp Serum

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...

$49.00
Superpower+ Advanced - Hair Densifying Scalp Serum

Superpower™+ Advanced
Hair Densifying Scalp Serum

Refuels, Soothes, Replenishes Supercharged by the drop! 84% of women said their scalp was less visible after 8 weeks of use.* A concentrated gel serum is specially designed for noticeable hair thin...

$57.00
Wake Up Call Volumizing Shampoo

Wake Up Call
Volumizing Shampoo

Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...

$29.00
Wake Up Call Volumizing Conditioner

Wake Up Call
Volumizing Conditioner

Volumizes, Hydrates, Strengthens Our gentle, sulfate-free volume-boosting conditioner hydrates, smooths and adds manageability to thinning, flat hair without weighing it down, while strengthening t...

$29.00
Superpower Hair & Scalp Duo
SALE

Superpower™
Hair & Scalp Duo

Nourishes, Massages, Revitalizes 90% of women saw visible improvement in their hair after 8 weeks.* Our award-winning scalp serum and scalp massaging applicator are designed to address the early si...

$49.00 $57.00 14% OFF
Hair Loss Starter Bundle
15% OFF

Hair Loss
Starter Bundle

Densifies, Volumizes, Strengthens Hair loss or thinning is the main hair concern for most women as they age. This bundle provides a holistic solution considering hair, scalp and inner health, to he...

$97.75 $115.00 15% OFF
Superpower™ Thickening Hairpatches

Superpower™
Thickening Hairpatches

61% of women saw more baby hairs on the applied area after 12 weeks.* The first and only hydrogel hairline patches designed for effective ingredient delivery and formulated to enhance density and t...

$69.00 $79.00 13% OFF
Significant Other Hair, Skin & Nails Supplement

Significant Other
Hair, Skin & Nails Supplement

Stronger-Looking Hair, Better Nail and Skin Health Our best-selling supplement features all the essential nutrients like vitamins A and B and biotin for stronger-, healthier-looking hair.

$29.00
Power Within Skin & Scalp Collagen Gummies

Power Within
Skin & Scalp Collagen Gummies

Boosts Wellness, Improves Joint and Tissue Health Packed with marine collagen types I and III, our tropical-fruit-flavored gummies boost your body’s collagen levels for overall wellness from the in...

$29.00
New Dawn Activated Charcoal Scalp Cleanser

New Dawn
Activated Charcoal Scalp Cleanser

Exfoliates, Detoxifies, Rebalances The first-ever charcoal-activated and AHA-infused cleanser to clarify, exfoliate and nourish the scalp with a unique built-in massaging applicator designed to bru...

$35.00
Full Transparency Pure Revitalizing Shampoo

Full Transparency
Pure Revitalizing Shampoo

Shine, Liveliness, Strength. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic shampoo designed to gently cleanse and add luster and liveliness to aging ha...

$29.00
Full Transparency Shine Revitalizing Conditioner

Full Transparency
Shine Revitalizing Conditioner

Shine, Liveliness, Moisture. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic conditioner designed to restore hair’s moisture and add luster and livelines...

$29.00

Get a personalized recommendation

Take our quiz and find the right products for you with +15% OFF

TAKE QUIZ

Subscribe to our newsletter for great blog articles, special offers and more!

Better Not Younger Better Not Younger
  • Chat With Us
  • Contact Us/pages/contact-us

BNY

  • Shop
  • Hair Quiz
  • The Better Blog
  • Press

Policies

  • Refund Policy
  • Privacy Policy
  • Terms & Conditions
  • CCPA

Customer Care

  • FAQ
  • Ambassador Program
© 2025 - Better Not Younger