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by: Better Not Younger
November 07, 2020
You may think you are doing everything you need to do when taking care of your aging hair. You shampoo and condition it with volumizing or repairing shampoo and conditioner. You apply a buttery hair mask once or twice a week. You use a heat-protecting spray before curling or blow-drying. You even supplement your diet with hair-fortifying vitamins. What could you be missing?
It turns out your hair care regimen could be missing out on a vital component — hair serum. Celebrity hairstylist Alex Brown once told a fashion site that hair serum is so important it would be her go-to choice for hair products if she were stranded on a desert island.
Hair serums vary in how they are applied and the ingredients they contain. Some formulas coat and protect your strands while others, like Better Not Younger’s Superpower Fortifying Hair & Scalp Serum, fortify your follicles, nourish your scalp, and hydrate your strands.
Does hair serum also help hair grow? Let’s explore further.
Your hair grows from a root at the bottom of microscopic pockets in your skin called follicles.
Each follicle extends deep into your dermal (skin) layers and draws nutrients from your blood supply. The blood is delivered from tiny capillaries networked throughout your scalp.
After nourishing your hair root, more cells are created to make your hair grow. As it grows and pushes up through your dermis, it passes a sebaceous gland that produces an oil called sebum. Sebum is intended to coat and protect your hair fibers.
Hair strands are made of keratin, a type of protein, and are created in the follicles. As new layers of keratin are added to the shaft, previous layers are pushed out, and your hair grows longer.
You have approximately 100,000 hair follicles on your scalp, and this number stays consistent throughout your life. In other words, follicles do not disappear or regenerate — you still have every hair follicle you were born with.
However, follicles can become dormant as you age, entering a perpetual resting phase where they stop producing hairs. This is where a unique hair serum like Superpower Fortifying Hair & Scalp Serum can help.
Superpower Fortifying Hair & Scalp Serum rebalances scalp oils, conditions skin and hair at the roots and reenergizes fatigued follicles for thicker, stronger, healthier hair that's less prone to breakage.
It does this by:
There are dozens of hair serum formulations on the market, but most have ingredients that can disrupt your hair and scalp’s natural biome. They are often marketed to younger women who are looking to tame frizz and add shine.
Using too much of this kind of serum can lead to:
To get the most out of your hair serum, indulge in a scalp massage. A scalp massage can relieve stress and promote relaxation, all while helping to boost the health of your hair. A scalp massage is believed to enlarge your scalp’s capillaries and increase blood flow.
A study performed in 2019 sought to understand whether scalp massages could stabilize or reverse the effects of androgenic alopecia, an age-related hair loss condition. Nearly 70% of the 340 participants reported experiencing regrowth or stopped losing hair following up to 14 months of daily scalp massages.
Superpower Fortifying Scalp & Hair Serum is most effective when it is massaged into your scalp, pushing scalp-stimulating ingredients straight into your follicles. Give yourself a massage every night before bed. Here’s how:
To give your fingers a break, we recommend our NEW Superpower Liquid Comb Scalp Massaging Serum Applicator.
The Liquid Comb’s rounded applicator tips smoothly push through your hair while spreading the nutrient-rich liquid evenly across your scalp. The massaging applicator works the serum directly into your roots, delivering follicle-renewing ingredients like niacinamide, caffeine, ginger, chamomile extract, and Centella asiatica where it’s needed most.
If you are experiencing age-related hair weakness and thinning, use the Superpower Liquid Comb Scalp Massaging Serum Applicator with the Superpower Fortifying Hair & Scalp Serum. Over time, you will achieve thicker, fuller and healthier hair.
Hair serum is essential to helping you achieve the thick and robust hair you want. Shampoos and conditioners can only get you so far. Try Better Not Younger’s Superpower Fortifying Scalp & Hair Serum to nourish your scalp and strengthen your hair.