STORES ×

Search by product name or hair type/concerns

The Better Blog

Longtime friends, colleagues and now cofounders of Sway, Nicole Hyatt and Rebecca Karamehmedovic share many loves but their silver strands are certainly not one of them. We get to the root of the issue right here. Join The Gray Hair Debate >

The Gray Hair Debate: To Dye or Not to Dye, that Is the Question

April 09, 2021

In 1956, Shirley Polykoff coined the ad slogan “Does she … or doesn’t she” for Clairol, removing the stigma of dyeing one’s hair and unleashing millions of women to openly and confidently choose what color they wanted their hair to be.

Fast-forward to 2020, where the latest slogan might just be “To dye … or not to dye” as lockdowns caused many women to start embracing their grays. 

Being in the hair-care business, we just had to take a closer look. We caught up with two 40-something female entrepreneurs whose gray-hair journey began in their mid-20s. Longtime friends, colleagues and now cofounders of Sway, a visual content studio in New York City, Nicole Hyatt and Rebecca Karamehmedovic share many loves: photography, dogs, travel and tacos—but their silver strands are certainly not one of them. In fact, their opinions on the matter couldn’t be more different. Nicole began coloring her hair the moment she spotted her first few grays while Rebecca has never once concealed her silver strands.

We get to the root of the issue. Here’s what they had to say:

Continue Reading

Is Volumizing Shampoo Good for Gray or Silver Hair?

Is Volumizing Shampoo Good for Gray or Silver Hair?

December 21, 2020

For many women, their gray hair seems to possess a personality all its own. Its texture is often coarse, unruly, and stubborn, causing it to resist many of our tried-and-true styling techniques. However, all hair textures can lack volume and body if you use the wrong shampoos or use them incorrectly.

Continue Reading

How To Make Your Gray Hair Shine Naturally

How To Make Your Gray Hair Shine Naturally

August 05, 2020

You love and boldly embrace your gray hair as a celebration of a new you. Then one morning, a glance in the mirror lets you know the celebration is over — your silvery strands have become brassy and dull. Lack of shine is one of the most common complaints women make about their gray hair. Shine and texture are both affected by internal and external factors, and your slate locks can quickly lose luster without the proper care.

Continue Reading