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by Better Not Younger July 25, 2020

Social distancing and stay-at-home orders have caused a lot of us to slack off. But as life returns to normal, it may be time shape-up — and shaping-up includes our hair.

Slacking on exercise and proper nutrition can weaken our bodies, so why should it be any different for our tresses? Unfortunately, with some stylists and salons closed up, it can be problematic to receive the deep conditioning or keratin treatments your hair may need.

Despite this, you can still buff up your (hair) body by eating well, supplementing your vitamins, and using a hair serum to strengthen your hair.

What is Weak Hair?

Like our muscles, our hair can atrophy if we fail to take care of it. Age-related issues like menopause and changing hair biology plus antagonists like years of pollution, too much or too little sunlight, lack of nutrition, high-heat styling tools, and color treatments can all sap the strength of our once sturdy strands.

Weak hair is floppy, limp, or thinning and signs include:

  • Split ends — Split ends are splintered damage to the oldest ends of your strands and can lead to breakage.
  • Frizziness — Under a microscope, your hair cuticles resemble roof shingles. When your hair is strong, the shingles flatten, able to resist water; however, weak hair causes cuticles to lift, letting in water molecules, causing frizzy locks.
  • Dullness — Dullness can be caused by dry cuticles which can attract dirt and dust.
  • Dryness — Reducedsebum oil or washing with heavy sulfates can dry out your hair.
  • Tangles — Tangles occur when two strands become intertwined. Dry, weak hair with lifted cuticles are prone to wrapping around other strands when falling from your scalp, causing knots or tangles.
  • Rapid hair loss — Discovering extra-large hair clumps in your brush may not necessarily mean your hair loss is permanent; however, it might be a sign of weak hair.

Breakage-related hair loss caused by weak hair is not the same as standard loss. Regular hair-loss comes out of your scalp with the bulb attached while weak hair breaks below the scalp. If this happens excessively, it can be another sign of fragile hair.

How Does Serum Strengthen Hair?

Just like the wrong diet or exercise can adversely affect your body’s health, the wrong hair serum can leave your mane frizzy or flat, and your scalp irritated and itchy from product build-up. Additionally, many serums only tangentially address age-related issues.

Superpower Fortifying Hair & Scalp Serum targets your aging hair in three places: in your hair follicles, along your hair shaft, and on your scalp. Choose a serum to provide nutrition and moisturizers and use it regularly to achieve bouncy, vibrant hair.

Stimulate Your Hair Follicles

Your follicles are cell-lined skin structures that produce hair. When midlife hits, your follicles become feeble, and your pigmentation production tapers, causing gray hair that is thinner and weaker than it once was.

Superpower Fortifying Hair and Scalp Serum leverage the rejuvenating power of caffeine and ginger to stimulate your hair follicles and mend brittle hair with niacinamide to help rebuild keratin protein and improve follicle function.

Strengthen Your Hair Shaft

Keratin protein strands comprise the bulk of your hair. As you enter menopause, your hormone levels change, reducing keratin levels and creating inelastic, brittle hair.

Menopause also triggers excessive levels of dihydrotestosterone (DHT), the androgen sex hormone. DHT stunts your hair's growth cycle, causing strands to emerge thin and delicate. Superpower Fortifying Hair & Scalp Serum contains oleanolic acid, an antioxidant shown to block DHT. 

Supercharge Your Scalp

The health of your scalp skin directly influences the strength of your hair. Sebaceous glands, grouped near your follicles, produce sebum oil to protect your hair and skin from moisture loss.

As you mature, your sebaceous glands make less sebum oil, causing dry hair and skin. Dry hair leads to excess breakage. Superpower Fortifying Hair & Scalp Serum contains a natural strengthening agent called Centella Asiatica that enhances scalp circulation and function. It also bolsters collagen production, a skin protein critical for maintaining a robust scalp and hair.

How Often to Use Hair Serum to Strengthen Hair

Gently massage several drops of Superpower Fortifying Hair & Scalp Serum into your scalp each night before bed and leave it on as you sleep. This breezy formula is non-greasy and fast-absorbing, so there is no need to wash or rinse it out the next day.

Use Superpower Fortifying Hair & Scalp Serum as part of your daily hair strengthening regimen. You will notice thicker tresses and stronger roots in about three to four weeks, depending on your hair's current condition.

Superpower Fortifying Hair & Scalp Serum

Your hair biology alters as you age, reflecting your body’s evolving physiology. These changes include scalp and hair dryness, increased breakage, and a plunge in tensile strength. A hair serum packed with proteins, vitamins, and minerals massaged into your scalp each night produces a resilient, dynamic, shiny mane you will be proud to show off on Zoom.

Exercise your weak hair with Better Not Younger’s Superpower Fortifying Hair & Scalp Serum and enjoy the buffest body on the block. It is paraben- and sulfate-free, meaning it is safe for color- and keratin-treated hair.

Explore our Better Not Younger online Shop for our complete line of hair strengthening products.
Better Not Younger
Better Not Younger


2 Responses

Nancy Moreland

August 05, 2020

I have been using the Hair and Scalp Serum for almost 30 days. It is very easy to use and apply. My scalp became very dry after moving to Texas, and this has worked beautifully to relieve the dryness and hair breakage I had been experiencing. I have been a natural grey/silver for the last three years, and this product has made a big and positive difference in my hair.

Lorraine Capul

July 27, 2020

Is it a safe to use product. A healthy product.

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