When we talk about "clean products," there's often not a set definition. Sometimes we’re referring to a product that’s made with organic, all-natural or no unpronounceable ingredients. Other times the words ethically sourced, mindfully created and no harmful ingredients are part of the conversation. And what role does transparent labeling play in it all? The real definition can be hard to pin down.
So when we say "clean hair care," what does this mean?
At Better Not Younger, it means that our products prioritize safety and efficacy. This means non-toxic ingredients that are safe for people and the planet—with efficacious and certified-safe plant-based and synthetic ingredients being the active drivers of results. We know that older women are savvy shoppers who pay attention to the labels on their hair and beauty products, which is why we’re transparent about our ingredients. And we know that hair products without harmful ingredients are imperative. That's why our founder, Sonsoles Gonzalez, built Better Not Younger as a clean hair-care line dedicated to women over 40.
Read on to learn why making the switch to clean hair products is so important and how Better Not Younger stays at the forefront of clean hair care!