Gray Hair
Gray hair is a powerful transformation—not something to hide. Still, silver strands can become dry, brittle, or brassy over time. Our collection honors this stage with optical colorants that brighten, and oils and butters that restore softness and shine. Radiant gray is more than a look—it’s the confidence to be unapologetically, beautifully you.
Gray Hair Essentials
Duo
Brightens, Volumizes, Strengthens Developed to brighten and eliminate brassiness and unwanted yellow-tones in gray, silver or cool blonde tones with a proprietary blend of ingredients that hydrate,...
Silver Lining
Purple Butter Masque For Gray & White Hair
Nourishes, Repairs, Strengthens Our purple, restorative butter masque instantly nourishes, repairs, and adds shine to dry hair with its rich blend of vitamins & butters, while neutralizing bras...
Silver Lining
Purple Brightening Shampoo For Gray & White Hair
Brightens, Nourishes, Strengthens Our gentle, sulfate-free purple shampoo brightens and neutralizes unwanted tones in cool blonde, silver, or gray hair. Its nourishing formula strengthens, hydrat...
“The idea of Better Not Younger started when I was struggling to find products that worked on my own changing hair.”
Sonsoles Gonzalez, Founder
