Gray Hair
The loss of melanin, responsible for silver strands, also leads to hair that’s drier, more brittle and with a tendency to turn brassy or yellow. Our collection uses optical colorants to rebalance cool tones to brighten strands, and is infused with oils and butters to help deep condition, and add silkiness and shine.
Silver Lining
Purple Butter Masque For Gray & White Hair
Nourishes, Repairs, Strengthens Our purple, restorative butter masque instantly nourishes, repairs, and adds shine to dry hair with its rich blend of vitamins & butters, while neutralizing bras...
Silver Lining
Purple Brightening Shampoo For Gray & White Hair
Brightens, Nourishes, Strengthens Our gentle, sulfate-free purple shampoo brightens and neutralizes unwanted tones in cool blonde, silver, or gray hair. Its nourishing formula strengthens, hydrat...
Gray Hair Essentials
Duo
Brightens, Volumizes, Strengthens Developed to brighten and eliminate brassiness and unwanted yellow-tones in gray, silver or cool blonde tones with a proprietary blend of ingredients that hydrate,...
“The idea of Better Not Younger started when I was struggling to find products that worked on my own changing hair.”
Sonsoles Gonzalez, Founder
