Everything You Ever Wanted to Know About Superpower Fortifying Hair & Scalp Serum


We all have a superpower—that one special strength or skill that makes us pretty darn special. Well, now your hair’s got one too! It’s Better Not Younger’s Superpower Fortifying Hair & Scalp Serum. And if you haven’t already tried it, remember today as the day you decided to do something truly amazing for your hair. 



What Gives Our Serum Its Superpower?

It’s equal parts powerful and kind to your hair and scalp. Let us explain: Packed with our proprietary Superpower™ blend of proven plant-derived ingredients plus Ginger and Centella Asiatica Extracts to nourish the scalp and help address the early signs of aging hair, it replenishes and reenergizes everything you need to reach your hair's fullest potential so hair looks stronger and healthier in as few as 6 to 8 weeks. In fact, 90% of women saw visible improvement after 8 weeks.* All this while being extremely hair friendly, too: Lightweight, quick-absorbing and non-greasy (so you can leave it in all day or overnight without worrying that it will weigh tresses down) it’s safe for color-, keratin- and chemically treated hair. It’s also vegan, sulfate-free, paraben-free and cruelty-free. And it’s made right here in the U.S.A. What did we tell you!

 *Independent consumer trials with daily usage. Individual results may vary.


A Deeper Look Inside the Bottle

A hair product is only as good as its ingredients. And in our serum’s case, this 2 fl oz (60 ml) bottle is packed with some powerhouse #hairfuel. Let us introduce you to a few of its stars:

Superpower Blend: A proprietary blend of skin- and hair-loving vitamins like, Biotin and Niacinamide, and Procapil™, a patented ingredient proven to thicken the appearance of hair. 

Centella Asiatica Extract (also known as Cica or Tiger Grass): Rich in antioxidants to soothe and condition the hair and scalp.

Ginger Extract: Helps soften and nourish hair strands.

You can check out the full list of ingredients here.

Is Our Serum Right for You?

We created our serum for women over 40 across all hair (and scalp) types and textures, who are experiencing early signs of aging hair including dullness, dryness, texture changes, early signs of thinning hair and more. Under 40? If your hair thinning is light and related to stress or sleep issues this serum could also work for you as a complement to lifestyle changes like meditation and exercise. 

When Should You Apply Our Serum?

Frankly, whenever you want—this means on just-washed, towel-dried tresses or second-day hair. Using it daily, however, is most important. Our favorite time of day is right before bed as part of your nightly routine. Coupled with the recommended mini scalp massage, applying the serum before you hit the sheets becomes an amazing self-care moment to help you rewind and relax. And in case you were wondering, the serum won’t ever stain your pillowcase. Plus, it gets plenty of time to work its magic while you clock your 8 hours. When you sleep, your body goes into repair-mode, so it’s the optimal moment to use products with restorative ingredients.

Directions Decoded: How to Apply Our Serum

No Need to Measure: We designed our dropper to eliminate any guesswork. While the recommended daily application amount is 2 ml of serum, each time you press the top of the cap, the dropper typically fills about a quarter of the way up, which is about half a dose (between .5 ml and 1 ml of serum). So you’ll need to use two droppers worth of serum for each application. Keep in mind, each bottle contains 60 ml so it lasts about 4 weeks when applied daily.

Applying the Serum with Dropper: Starting at your middle part, squeeze a single drop of serum every 2 to 3 inches as you work your way from the front of your scalp to the back. Our uniquely designed dropper with angled tip ensures ease and precision of application. Section another part of your hair and repeat until the serum has been evenly applied all around your scalp. Follow with a gentle 3-to-5-minute massage with your fingertips to evenly distribute.

Applying the Serum with Comb Applicator: If you’re using our Superpower Liquid Comb, dispense one dose (2 ml of serum, same as above) into the applicator. Then, applying light pressure, stroke the applicator through your hair in small sections until all the serum has dispensed—or when you no longer feel the cool sensation of the serum against your scalp. Follow with a gentle 3-to-5-minute massage using your fingertips or the comb.

The Magic’s in the Massage: Our serum spreads easily and absorbs quickly into your roots and scalp. And though it will feel dry to the touch almost instantly, you’ll want to continue massaging your hair with your fingertips for 3 to 5 minutes. This essential part of the treatment allows for the serum to be worked into the scalp and at the roots of the hair follicles. Remember, even without the serum, a daily massage can work wonders a great feeling scalp and hair

The Results Are In!

Many of you have asked whether we’ve done clinical studies on our serum, and the answer is yes! Supporting the credibility of our product claims is equally as important to us as our serum’s efficacy! See for yourself:

* Based upon an 8-week clinical home usage test amongst 41 women aged 35+ with thin or thinning hair (not due to medical reasons).

A Few of Our Favorite Tips and Tricks

Wake Up to a Massage: Some women love applying our serum first thing in the a.m. followed by a stimulating massage as part of their morning ritual before they get out of bed. Applying it to towel-dried hair after showering is another option, too.

Pop It in Your Purse: A quick scalp massage is a terrific way to pass the
time–and keep up on your scalp health—when you’re stuck in traffic or waiting in the drive-through during that midday coffee run.

Apply Between Hair Washes: While using our serum on just-washed, towel-dried hair is optimal, our serum works its magic regardless of whether or not your hair has been recently washed—so there’s no excuse to ever miss an application! You also don’t need to start shampooing daily if this isn’t part of your typical hair-care routine—great news for all our curly hair gals out there!

Stock Up on Serum: It takes an average of 8 weeks before you start seeing results. And since each 2 fl oz (60 ml) bottle will last you about four weeks, we suggest you order two bottles at the start of your treatment so you never have to worry about missing a day!

Precision Matters: We find that dispensing one dose daily into our Liquid Comb massager, versus a few applications worth, makes it easier to know that we are applying the correct amount each day.

Give It a Wash: Rinse your massager with warm water every few days to remove any blockages and allow the serum to flow freely through the aluminum ball–tipped teeth. 

Your On-the-Go Companion: Plan to go away from for a few days or need to travel light? Keep your serum bottle stashed at home and just take along your Liquid Comb. It can hold up to 30 ml (that’s half of your 60 ml bottle of serum)—and about two weeks worth of daily applications!

Doubling Up: You may be wondering if we can use hair serum and oil together? The answer is, yes, however, we recommend you first apply our serum then follow with any scalp oils or concealers of your choice.

See Who Loves Our Serum (and Liquid Comb!)

The Better Not Younger team members aren’t the only ones who literally can’t get enough of the Superpower Fortifying Hair & Scalp Serum—though we’re certainly some of its biggest and most loyal fans! There’s a whole community of 40+ women who have made this serum an essential part of their daily hair-care regimen. Find out why out serum is a fan favorite:

“My hair is a huge part of who I am, my identity, and most importantly how I feel! When my hair looks great, I feel more confident—and we all know that confidence is a superpower! Which is why I use Superpower Fortifying Hair & Scalp Serum…It’s non-greasy and fast-absorbing so you can put it on in the morning and go about your day without worrying that your roots look greasy.”

My favorite product is the Fortifying Serum. I start by massaging it in my scalp/roots and working my way down to the tips. I try to do this daily (I don't shampoo my hair daily). It works similar to a skin serum. My hair gets added shine but isn't weighed down or greasy.”

“I have noticed that my hairline is becoming thinner at one spot and have been focusing on applying the serum at that spot. Since my hair has become much drier as I’ve aged, I tend to wash it less and less. I was concerned that this serum would make it look greasy, since you use it daily, but I was wrong! It’s very lightweight and once massaged in, didn’t leave behind any residue. It has a watery texture and my scalp soaks it in quickly. I am really excited to see the long-term benefits from this unique product!”

The serum can be put into the scalp massager, so it will get distributed to your scalp as you’re massaging your head. This might be the best invention ever! With all of my hair, I always have a hard time actually getting products directly on my scalp. This makes it very easy, and it feels soooo good! Even if you have other serums you use, you have to get this applicator!

“The main reason I love this serum is because it’s not oily at all. I still use and love scalp oils but this can be applied daily to dry hair without the need to rinse. It also leaves no trace of greasiness as it’s a lightweight liquid that absorbs quickly…I even use this on my brows, which actually do look fuller for real!”

“Ahhh! That feels good! Just got a nice massage! A scalp massage! Ha! Yes, you heard right! I love the feeling of the smooth, retractable aluminum-ball tips! Together with the Superpower Fortifying Hair & Scalp Serum this can help women experiencing age-related thinning to achieve fuller, denser hair over time.”

Better Not Younger Reviews: Superpower Serum

Discover even more women just like you from the Better Not Younger Community who love our serum here.

Tell us: What do you love most about our Superpower Fortifying Hair & Scalp Serum. Share in the comments below!

Better Not Younger’s selection of products are the perfect complement to your age-related hair-care needs. Please visit our Shop page for our full lineup of Better Not Younger hair-care solutions.