Do Hair Thickening Products Work?


We have all heard the idiom, “fake it till you make it.” But as our hair ages, we find ourselves experiencing more faking than making. Our follicles shrink as they age, making fewer or thinner hairs. Nearly 55% of women face hair loss by the time they reach 70 years old; the most common is called female pattern hair loss.

Many women turn to hair extensions, tight-fitting wigs, or heavy products to artificially boost volume and thickness. At best, these solutions provide a temporary fix — at worst, they cause scalp and follicle damage resulting in permanent hair loss.

In your 40s and beyond, your hair biology is more vulnerable than ever; therefore, it is crucial to find thickening products that work and are good for your hair and scalp.

What Are Thickening Products?

Effective shampoo washes away impurities like dirt, oil, and product build-up, leaving more space between your strands. Thickening products plump your hair fibers, so they occupy more space.

Thickening treatments for female pattern hair loss usually target three facets of the condition: boosting hair health, protecting the hair you have, and increasing hair fiber diameter.

Prescription and over-the-counter medications like minoxidil improve scalp hair density by opening up blood vessels and allowing more nutrients, blood, and oxygen to your hair follicles, growing new hair. Many expensive cosmetic products work to protect your tresses by minimizing mid-fiber breakage and reducing hair damage. Other products treat thin fibers by coating strands with nutrients and sealing in moisture.

Better Not Younger offers volumizing shampoos, volumizing conditioners, a hair thickening spray, vitamins, and collagen supplements.

Volumizing Shampoos 

Volumizing shampoos add volume and fullness to your hair by improving scalp health and rebuilding keratin. When your body is unable to renew and regrow follicles and strands, this impacts your hair's growth cycle and thickness. Hair becomes weak and fragile through nutrient and moisture loss.

Better Not Younger’s Wake Up Call Volumizing Shampoo injects body and fullness into your tresses by treating your hair and scalp using:

  • Bamboo — Bamboo’s sky-high silica concentration maximizes moisture retention and balance, creating thicker, more robust hair.
  • Hops (Humulus lupulus) extract — The natural ingredient found in beer also turbocharges the hair thickening power in your volumizing shampoo. Hop extract acts as an antioxidant and an anti-inflammatory agent, leading to a vigorous scalp able to generate thick hair.
  • Salvia officinalis (sage) — Sage’s astringent properties are especially restorative when applied to your scalp, balancing oil production and freeing up follicles to sprout thicker locks.

Volumizing Conditioners

Volumizing conditioners boost your fine and thin hair without over conditioning it — and by moisturizing without adding extra weight, your hair will manifest a fuller and thicker look.

In addition to hops, bamboo, and sage, BNY’s Wake Up Call Volumizing Conditioner leverages these dynamic ingredients to maximize your hair’s thickness:

  • Tripeptide complex — This conditioner contains both biotinoyl tripeptide and copper tripeptide (GHK-Cu). Tripeptides have demonstrated skin regeneration and collagen synthesis properties, leading to a healthy scalp and optimized hair  thickness.

Thickening Sprays

Thickening sprays like Better Not Younger’s Lift Me Up Hair Thickener include proven hair thickening ingredients like caffeine, niacinamide, panthenol, dimethicone, and an acrylate polymer (CNPDA).


Researchers in a 2011 study examined CNPDA to treat thinning hair and how its properties affected individual hair strands. They performed fiber diameter, flexibility, and tensile strength tests, and the results showed CNPDA significantly increasing the diameter of individual strands.

The fibers were also more pliable and able to withstand increased force without breaking.  Researchers concluded CNPDA could help “mitigate the effects of thinning hair.”

Lift Me Up Hair Thickener’s non-greasy formula uses caffeine to stimulate follicle function, niacinamide (vitamin B3) to help build keratin and panthenol (pro-vitamin B5) to coat and protect your hair while lubricating your follicles, leaving you with gorgeous, glossy strands.

Vitamin Supplements

As you age, your body stops absorbing the vitamins it needs to feed your hair. Your follicles miniaturize and produce thinner hairs. Your hair also experiences protein loss and loses strength and elasticity. Supplements are vital for thick hair and work from the inside out.

Better Not Younger’s Significant Other Hair Fortifying Vitamins gummies include vitamins A (retinyl acetate), C (ascorbic acid), D3, E, B6, folic acid, vitamin B12, and biotin.

Collagen Supplements

Collagen constitutes 70% of the middle skin layer called the dermis, which contains your follicles and hair roots. Collagen is a type of protein vital for the function, regeneration, and elasticity of your scalp, dermis, and hair. As you mature, your body fabricates less collagen and dermal cells, leading to poor scalp function and thinner hair.

Supplementing your diet with marine collagen type I and III can support a healthy dermis and interrupt hair thinning. Marine origin collagens have smaller molecules than other forms of collagen, allowing speedy absorption through your intestinal wall and into your bloodstream, making them the best source to replenish your collagen stores. Power Within Skin & Scalp Collagen Gummies help your body maintain skin, scalp, and hair elasticity. 

Hair Thickening Products that Work

Hormonal variations, nutritional deficiencies, and environmental wear-and-tear are a few of the malefactors behind your brittle, thinning hair.

Better Not Younger hair products minimize these adverse effects by sealing and protecting your locks with essential nutrients, stimulating and detoxifying your follicles, and nourishing and bolstering your scalp’s health. Our solutions address your body’s evolving physiology inside and out, empowering it to produce healthy, thicker hair — you will never have to "fake it till you make it" again.

Each Better Not Younger solution is thoughtfully formulated to address a particular aging scalp, hair, or inner health need. Check out our full line of high-quality products on our shop page.