Buy More, Save More | Up to 30% OFF

The Better Blog

What Is the Best Product to Stop Hair Breakage?

What Is the Best Product to Stop Hair Breakage?

What is it about healthy hair that we love so much? Maybe it’s the fullness, the elasticity, or the strength. After all, there are more than 100,000 strands on a healthy head of hair, each can stretch nearly 30% longer when wet, and a hearty fiber can support three ounces in weight.
Continue reading
How Do You Manage Thinning Hair?

How Do You Manage Thinning Hair?

You thought you were having a good hair day — but a quick glimpse in a mirror or car window reflection can be more than enough to ruin your day. Since you hit your 40s, age has not been a friend to your tresses, leaving them dry and even a bit scrawny.
Continue reading
The Best Hair Thickener By Better Not Younger, Changing The Narrative Around Aging

What Is the Best Hair Thickener?

Over the years, we witness our bodies changing — sagging, wrinkles, age spots, menopause. Hopefully, we have come to accept and love our evolving bodies; however, our aging hair may be a different story. Thinner hair can leave you feeling older than your years. Many women try to fix this problem by pulling out the hairspray or mousse to “pump up the volume,” which may have worked 25 years ago, but your locks have matured. Hairspray and mousse can stiffen and damage your hair, leaving you frustrated and sapping your self-esteem.

Continue reading
Mariela is a woman over 40 years old who shows us a beautiful brown long hair with thick and shiny aspect that make her feel happy and look to the camera with confidence while wearing a white blouse

Do Hair Thickening Products Work?

We have all heard the idiom, "fake it till you make it." But as our hair ages, we find ourselves experiencing more faking than making. Our follicles shrink as they age, making fewer or thinner hairs. Nearly 55% of women face hair loss by the time they reach 70 years old; the most common is called female pattern hair loss. In your 40s and beyond, your hair biology is more vulnerable than ever; therefore, it is crucial to find thickening products that work and are good for your hair and scalp.
Continue reading
Do Volumizing Shampoos Really Work?

Do Volumizing Shampoos Really Work?

Finding a shampoo to add the bounce back into your hair and reach the volume heights you once had can feel tiresome, even futile — especially if you are using a shampoo not designed for your transitioning hair. The thing about your aging hair is that it is not just your hair color that is changing — your underlying hair biology is evolving, too.
Continue reading
Sleep Your Way To Better Hair

Sleep Your Way To Better Hair

Many of us know that getting enough sleep each night is critical in supporting optimal immune system function, alleviating stress and depression and increasing daily productivity. But did you know it also helps support healthy hair growth and can even help with hair loss and thinning?
Continue reading
a woman over 40 years old with blonde long hair smiles and feels happy about the results of her hair care routine by better not younger

What Every Woman Needs to Know About Aging Hair

Aging is a fact of life—one that brings different types of change. But when it comes to our aging hair, we all share a commonality: Delicate, dry tresses that are prone to breakage and thinning.

Here at Better Not Younger we believe change is a beautiful part of life. There are so many benefits that our older age brings—like a wisdom and confidence that our 20-year-old selves could never begin to imagine.

It is these very gifts of time that inspired our founder, Sonsoles Gonzalez, to develop the first and only hair-care brand for women over 40!

She believes aging is a daily opportunity to look better, which is why Better Not Younger speaks to empowered women like you, who believe it’s possible to look better without looking younger.

Unlike the many anti-aging hair-care products out there, our products don’t aim to conceal the effects of aging, rather they enhance aging hair, from our Silver Lining Purple Brightening Shampoo, which helps silver strands shine, to our Superpower Serum, designed to nourish the scalp and support thicker, healthier hair.

Our mission to promote age inclusion and diversity, challenge stereotypes around women and aging, and give all women access to clean, cruelty-free, high quality products designed to improve their hair, scalp and inner health as they age is what drives us forward each and every day.

Let’s start with the basics, shall we?

Continue reading