Aging is a fact of lifeāone that brings different types of change.Ā But when it comes to our aging hair, we all share a commonality: Delicate, dry tresses that are prone to breakage and thinning.
Here at Better Not Younger we believe change is a beautiful part of life. There are so many benefits that our older age bringsālike a wisdom and confidence that our 20-year-old selves could never begin to imagine.
It is these very gifts of time that inspired our founder, Sonsoles Gonzalez, to develop the first and only hair-care brand for women over 40!
She believes aging is a daily opportunity to look better, which is why Better Not Younger speaks to empowered women like you, who believe itās possible to look better without looking younger.
Unlike the many anti-aging hair-care products out there, our products donāt aim to conceal the effects of aging, rather they enhance aging hair, from ourĀ Silver Lining Purple Brightening Shampoo, which helps silver strands shine, to ourĀ Superpower Serum, designed to nourish the scalp and support thicker, healthier hair.
Our mission to promote age inclusion and diversity,Ā challenge stereotypes around women and aging, and give all women access to clean, cruelty-free, high quality products designed to improve their hair, scalp and inner health as they age is what drives us forward each and every day.
Letās start with the basics, shall we?