30% OFF $125 code SAVE30 | 20% OFF $75 code SAVE20 | 15% OFF $50 code SAVE15

The Better Blog

Fiftypreneur: Lessons I learned my first year

Fiftypreneur: Lessons I learned my first year

As we celebrate the first anniversary of Better Not Younger on March 8th, I wanted to take the opportunity to share a few of the lessons I learned in this first year for anyone in their 40s, 50s or beyond who might be considering starting a second career.
Continue reading
Are We Outliving Our Hair?

Are We Outliving Our Hair?

Understanding how hormones work has brought validation to the female experience. But there's still a lot we've missed by centering the conversation narrowly on our reproductive health. The reality is that every adjustment we find ourselves making to our beauty routine indicates something our hormones can teach us.
Continue reading
Being over 45 or under ā€“ whoā€™s luckier?

Being over 45 or under ā€“ whoā€™s luckier?

As kids and teenagers we love the idea of getting older. We have an idealized, glamourized vision of what being a grown up looks like. But after we hit our 20s that all goes out of the window. As women, we all know how much pressure we feel to look younger given how little society allows us to age.
Continue reading
a woman over 40 years old with blonde long hair smiles and feels happy about the results of her hair care routine by better not younger

What Every Woman Needs to Know About Aging Hair

Aging is a fact of lifeā€”one that brings different types of change.Ā But when it comes to our aging hair, we all share a commonality: Delicate, dry tresses that are prone to breakage and thinning.

Here at Better Not Younger we believe change is a beautiful part of life. There are so many benefits that our older age bringsā€”like a wisdom and confidence that our 20-year-old selves could never begin to imagine.

It is these very gifts of time that inspired our founder, Sonsoles Gonzalez, to develop the first and only hair-care brand for women over 40!

She believes aging is a daily opportunity to look better, which is why Better Not Younger speaks to empowered women like you, who believe itā€™s possible to look better without looking younger.

Unlike the many anti-aging hair-care products out there, our products donā€™t aim to conceal the effects of aging, rather they enhance aging hair, from ourĀ Silver Lining Purple Brightening Shampoo, which helps silver strands shine, to ourĀ Superpower Serum, designed to nourish the scalp and support thicker, healthier hair.

Our mission to promote age inclusion and diversity,Ā challenge stereotypes around women and aging, and give all women access to clean, cruelty-free, high quality products designed to improve their hair, scalp and inner health as they age is what drives us forward each and every day.

Letā€™s start with the basics, shall we?

Continue reading
Do What You Love: Taking Up New Hobbies After 40

Do What You Love: Taking Up New Hobbies After 40

Have you ever thought about new hobbies that you would like to explore? Iā€™ve always had a passion for food. To be more precise, the eating of food. I am well known for being the first to try out the new restaurant in town and the always-in-attendance guest at any friends or family events that involve food.
Continue reading
No age limit on success

No age limit on success

Sometimes I wake up and think I am crazy for starting Better Not Younger, but this is important to me for so many reasons. The bigger mission is about remembering and reinforcing that age canā€™t stop us. Itā€™s about remembering that we as women become more powerful as we age.

Continue reading
5 Great foods for healthier, fuller hair

5 Great foods for healthier, fuller hair

Most of us are probably familiar with the well-known and proven fact that ā€œhealthy hair comes from withinā€, meaning that a balanced diet is a big factor in keeping hair healthy and shiny. But in our 40s, when our hair texture and density change so much, does this still hold true? If so, which are the best foods to help our thinning, more brittle, yet still much-loved tresses? Here are the answers to these questions.
Continue reading
Hair: a crown fit for a queen

Hair: a crown fit for a queen

In my many years working in the beauty industry, there was an accepted hierarchy to the different body features and product categories. This related to how consumers valued their body features. Working in hair care, we recognized our products were hand in hand with facial skin care, but we found an analogy that always resonated: your hair is like a frame around a picture.
Continue reading
Redefining my identity in my 40s

Redefining my identity in my 40s

How do we re-define ourselves at this age when we were supposed to know who we are? To each one of us, the answer has come at a different time and for different circumstances, and a few of my friends are still wondering. Some of us have started volunteering, joining organizations that share our passions and values. Others have taken on yoga or other more active forms of exercise and spending lots of time cooking healthier meals or exploring the farmers market.

Continue reading