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by: Better Not Younger
February 08, 2021
You have seen their ads on TV and the internet promising a stunning transformation from dry, dull hair into silky, smooth tresses that will turn heads. But before you shell out your hard-earned money for another product that may or may not work for you, you’d probably like to know more.
Like, what are the benefits of hair serum?
After all, we shampoo, we condition, and we even deep condition our hair. Do we need another product taking up real estate in our medicine cabinets or on our countertops?
It turns out that the answer is an enthusiastic yes. Serums are well-worth adding to your hair care regimen.
The truth is, there are loads of hair serums on the market claiming to address an assortment of hair problems. Typically, those issues deal with a lot of “nesses”:
However, they don’t address the underlying physiological conditions women with aging hair types encounter in their mirrors every day. That causes many of us to doubt that they will work for us.
Hair serum advantages generally align with the styling challenges you happen to be facing.
For women with aging hair, those “ness” symptoms listed above are likely precipitated by physiological conditions, including hormone fluctuations or nutritional deficiencies.
Products marketed as a serum can refer to several different liquid hair care solution types.
Silicone-based hair serums work well at what they do, targeting the surface-level of your strands; however, they don’t penetrate your cuticles or scalp where damage originates.
They are generally formulated with two central ingredients: Cyclomethicone and dimethicone.
Cyclomethicone is a light silicone that evaporates quickly. Its purpose is to disperse the dimethicone over your hair shaft in tiny amounts.
The dimethicone in this type of hair serum improves the look of your hair by:
The shining and smoothing effects of these polymer-based hair serums are temporary, which may be considered drawbacks. Also, a little goes a long way. You may experience buildup if you over apply it or use it too often. This can lead to dryness, breakage, and hair fall.
For a long-term aging hair solution, consider Better Not Younger’s Superpower Fortifying Hair & Scalp Serum. This light hair serum is non-greasy, spreads easily, and absorbs completely. It contains natural ingredients to restore your scalp health and hair biology. Other advantages:
Dihydrotestosterone (DHT) is a male hormone often present in your body at higher levels during menopause. DHT interferes with the vitamins, minerals, and protein nutrients your follicles need to grow hair.
Caffeine added to Superpower Fortifying Hair & Scalp Serum stimulates scalp blood circulation and targets DHT to encourage hair growth. Caffeine also prompts your follicles to increase adenosine triphosphate (ATP) levels.
ATP is a known compound made by your body as a source of cell energy. Researchers have shown that elevated ATP levels keep hair actively growing in the anagen (growth) phase for a longer time.
Oleanolic acid, a naturally occurring compound extracted from foods and plants, including rose apples, olive oil, and basil. Oleanolic acid blocks DHT, and evidence has shown that it can vitalize hair-matrix cell activity in your hair bulb. The hair matrix contains the rapidly dividing cells that create your locks.
Apigenin is a natural product found in abundance in parsley, chamomile, oranges, and other common fruits, vegetables, and nuts. Research has shown that it may help extend the time your hair spends in the anagen growth phase by downregulating a gene called TGFbeta1 (transforming growth factor-beta 1).
Apigenin also has antioxidant and anti-inflammatory properties that reduce oxidative stress on your scalp and encourage growth.
Niacinamide, a form of vitamin B, was included in Superpower Fortifying Hair & Scalp Serum to strengthen your locks and facilitate and increase the speed of keratin synthesis (keratinization) in your follicles. This activity is required to create visible hair fibers. If keratinization stops, strands begin coming in thin and weak.
Niacinamide supports follicle function, prevents breakage, and nurtures your hair at its roots.
Ceramides are a category of fatty acids known as lipids. They can be found naturally in your skin cells and comprise about half of your epidermis (your skin's outer layer). They are also found in the outer layer of your hair, called the cuticle.
Raised cuticles increase porosity, allows moisture to escape from your strands, and gives your already dry hair a rough, coarse texture. The ceramide-NG in Better Not Younger’s Superpower hair serum flattens your cuticle layers, creating a shield that resists weathering and breakage and seals in moisture.
As we age, our bodies have a more challenging time absorbing nutrients from the foods we eat. Whenever we have a nutritional deficiency, our hair is the first to experience the effects. Sea kelp does a great job of adding those nutrients back into the body.
Sea kelp is a brown seaweed found in the ocean. When used in Superpower Fortifying Hair & Scalp Serum, it delivers an abundance of vitamins, minerals, and amino acids, including vitamins A and C, zinc, and iodine to your scalp and hair. Sea kelp helps nourish your hair and scalp while delivering proper hydration.
Use Better Not Younger’s Superpower Fortifying Hair & Scalp Serum every night before going to bed, and over time you will discover:
To use our Superpower serum, start with dry hair, then:
Want to experience the benefits of our Superpower serum for yourself? Click over to our Shop page. While you're there, look over our complete line-up of products holistically designed to treat your age-related scalp and hair challenges.