What Are the Benefits of Hair Serum?


Hair serums

You have seen their ads on TV and the internet promising a stunning transformation from dry, dull hair into silky, smooth tresses that will turn heads. But before you shell out your hard-earned money for another product that may or may not work for you, you’d probably like to know more. 

Like, what are the benefits of hair serum? 

After all, we shampoo, we condition, and we even deep condition our hair. Do we need another product taking up real estate in our medicine cabinets or on our countertops? 

It turns out that the answer is an enthusiastic yes. Serums are well-worth adding to your hair care regimen. 

Different Hair Serum Types 

The truth is, there are loads of hair serums on the market claiming to address an assortment of hair problems. Typically, those issues deal with a lot of “nesses”: 

  • Dryness
  • Dullness
  • Coarseness
  • Frizziness 

However, they don’t address the underlying physiological conditions women with aging hair types encounter in their mirrors every day. That causes many of us to doubt that they will work for us. 

Hair serum advantages generally align with the styling challenges you happen to be facing. 

For women with aging hair, those “ness” symptoms listed above are likely precipitated by physiological conditions, including hormone fluctuations or nutritional deficiencies. 

Products marketed as a serum can refer to several different liquid hair care solution types. 

These include: 

  • Silicone-based styling serums that increase shine and manageability.
  • Scalp and hair serums containing ingredients to stimulate, nourish, and fortify your follicles for the long-term. 

The Benefits of Silicone-Based Hair Serums 

Silicone-based hair serums work well at what they do, targeting the surface-level of your strands; however, they don’t penetrate your cuticles or scalp where damage originates. 

They are generally formulated with two central ingredients: Cyclomethicone and dimethicone. 

Cyclomethicone is a light silicone that evaporates quickly. Its purpose is to disperse the dimethicone over your hair shaft in tiny amounts. 

The dimethicone in this type of hair serum improves the look of your hair by: 

  • Sealing up split ends.
  • Providing a protective coating over your hair shaft to safeguard it from heat damage and environmental stress.
  • Preventing moisture from leaving (or entering) your hair shaft.
  • Giving your locks a temporary sheen.
  • Reducing tangles making it easier to comb.
  • Controlling frizz and flyaways. 

The shining and smoothing effects of these polymer-based hair serums are temporary, which may be considered drawbacks. Also, a little goes a long way. You may experience buildup if you over apply it or use it too often. This can lead to dryness, breakage, and hair fall. 

The Benefits of Hair and Scalp Serum 

For a long-term aging hair solution, consider Better Not Younger’s Superpower Fortifying Hair & Scalp Serum. This light hair serum is non-greasy, spreads easily, and absorbs completely. It contains natural ingredients to restore your scalp health and hair biology. Other advantages: 

Hair Health  

Caffeine added to Superpower Fortifying Hair & Scalp Serum stimulates scalp blood circulation.

Apigenin is a natural product found in abundance in parsley, chamomile, oranges, and other common fruits, vegetables, and nuts. Research has shown that it may help extend the time your hair spends in the anagen phase.


Apigenin also has antioxidant and anti-inflammatory properties that reduce oxidative stress on your scalp. 

Stronger Strands 

Niacinamide, a form of vitamin B, was included in Superpower Fortifying Hair & Scalp Serum to strengthen your locks and facilitate and increase the speed of keratin synthesis (keratinization) in your follicles. This activity is required to create visible hair fibers. If keratinization stops, strands begin coming in thin and weak. 

Niacinamide supports follicle function, prevents breakage, and nurtures your hair at its roots. 

Increased Moisture Retention 

Ceramides are a category of fatty acids known as lipids. They can be found naturally in your skin cells and comprise about half of your epidermis (your skin's outer layer). They are also found in the outer layer of your hair, called the cuticle. 

Raised cuticles increase porosity, allows moisture to escape from your strands, and gives your already dry hair a rough, coarse texture. The ceramide-NG in Better Not Younger’s Superpower hair serum flattens your cuticle layers, creating a shield that resists weathering and breakage and seals in moisture. 

A Well-Nourished Scalp and Hair 

As we age, our bodies have a more challenging time absorbing nutrients from the foods we eat. Whenever we have a nutritional deficiency, our hair is the first to experience the effects. Sea kelp does a great job of adding those nutrients back into the body. 

Sea kelp is a brown seaweed found in the ocean. When used in Superpower Fortifying Hair & Scalp Serum, it delivers an abundance of vitamins, minerals, and amino acids, including vitamins A and C, zinc, and iodine to your scalp and hair. Sea kelp helps nourish your hair and scalp while delivering proper hydration. 

Experience the Difference of BNY’s Superpower Fortifying Serum 

Superpower Fortifying Hair & Scalp Serum by better not younger

Use Better Not Younger’s Superpower Fortifying Hair & Scalp Serum every night before going to bed, and over time you will discover: 

  • Resilient, more elastic hair fibers.
  • Improved sebum oil production.
  • Fewer split ends and less breakage.
  • Smoother textured tresses.
  • Increased strand thickness.
  • Less dry hair and scalp 

To use our Superpower serum, start with dry hair, then: 

  • Push in the button on the cap to fill the built-in dropper.
  • Drop serum on your part and along your scalp every couple of inches.
  • Once your head is covered, use your fingertips to work it into your skin. (You can also use our Liquid Comb Scalp Massaging Serum Applicator to deliver the serum closer to your follicles and roots.)
  • Let the rejuvenating effects soak in overnight; there is no need to rinse. 

Want to experience the benefits of our Superpower serum for yourself? Click over to our Shop page. While you're there, look over our complete line-up of products holistically designed to treat your age-related scalp and hair challenges.