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Better Not Younger

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Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription

What are you looking for?

Gray Hair

The loss of melanin, responsible for silver strands, also leads to hair that’s drier, more brittle and with a tendency to turn brassy or yellow. Our collection uses optical colorants to rebalance cool tones to brighten strands, and is infused with oils and butters to help deep condition, and add silkiness and shine.

Silver Lining Purple Brightening Shampoo For Gray & White Hair

Silver Lining
Purple Brightening Shampoo For Gray & White Hair

Brightens, Nourishes, Strengthens Our gentle, sulfate-free purple shampoo brightens and neutralizes unwanted tones in cool blonde, silver, or gray hair. Its nourishing formula strengthens, hydrat...

$29.00
Silver Lining Purple Butter Masque For Gray & White Hair

Silver Lining
Purple Butter Masque For Gray & White Hair

Nourishes, Repairs, Strengthens Our purple, restorative butter masque instantly nourishes, repairs, and adds shine to dry hair with its rich blend of vitamins & butters, while neutralizing bras...

$36.00
Gray Hair Duo
15% OFF

Gray Hair Essentials
Duo

Brightens, Volumizes, Strengthens Developed to brighten and eliminate brassiness and unwanted yellow-tones in gray, silver or cool blonde tones with a proprietary blend of ingredients that hydrate,...

$55.25 $65.00 15% OFF
Second Chance Repairing Conditioner for Dry or Damaged Hair

Second Chance
Repairing Conditioner

Give your hair a second chance to shine with our deeply repairing conditioner. No matter how much you’ve colored, heated, or treated your hair, this deeply hydrating formula nourishes, softens, and...

$29.00
Wake Up Call Volumizing Conditioner

Wake Up Call
Volumizing Conditioner

Volumizes, Hydrates, Strengthens Our gentle, sulfate-free volume-boosting conditioner hydrates, smooths and adds manageability to thinning, flat hair without weighing it down, while strengthening t...

$29.00
No Remorse Heat Protection & Taming Spray

No Remorse
Heat Protection & Taming Spray

Smoothes, Hydrates and Protects Incredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and conditions dry strands from damage cau...

$33.00
Gray Hair Bundle
25% OFF

Gray Hair Advanced
Bundle

Brightens, Repairs, Volumizes Gray hair requires extra care as it tends to be drier, more brittle and can develop brassy or yellow tones, so we developed a collection that deeply nourishes and stre...

$95.25 $127.00 25% OFF

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