Many women have a false impression that hair serums should be avoided because they can flatten fine hair. This is true, for the wrong kind of serum which can leave behind a sticky residue or cause an itchy scalp from serum build-up. The right kind of serum can be used every day even on thinning, graying, or wispy tresses. A lighter serum smooths and hydrates rough hair cuticles, nourishes the scalp, decreases frizz, and gives you a silkier, smoother mane.
Aging is a fact of life—one that brings different types of change. But when it comes to our aging hair, we all share a commonality: Delicate, dry tresses that are prone to breakage and thinning.
Here at Better Not Younger we believe change is a beautiful part of life. There are so many benefits that our older age brings—like a wisdom and confidence that our 20-year-old selves could never begin to imagine.
It is these very gifts of time that inspired our founder, Sonsoles Gonzalez, to develop the first and only hair-care brand for women over 40!
She believes aging is a daily opportunity to look better, which is why Better Not Younger speaks to empowered women like you, who believe it’s possible to look better without looking younger.
Unlike the many anti-aging hair-care products out there, our products don’t aim to conceal the effects of aging, rather they enhance aging hair, from our Silver Lining Purple Brightening Shampoo, which helps silver strands shine, to our Superpower Serum, designed to nourish the scalp and support thicker, healthier hair.
Our mission to promote age inclusion and diversity, challenge stereotypes around women and aging, and give all women access to clean, cruelty-free, high quality products designed to improve their hair, scalp and inner health as they age is what drives us forward each and every day.
Let’s start with the basics, shall we?
