Search by product name or hair type/concerns

The Better Blog


How Seasonal Allergies Affect Your Hair and Scalp

April 22, 2022

Spring is in full swing! We love the longer days and warmer weather, but with the seasonal shift comes the seasonal allergies we don't love. 

We know that the uptick in pollen, mold and ragweed in the spring can cause sneezing and itchy, watery eyes. But did you know that seasonal allergies can also affect your scalp and hair, causing itchiness, flakiness and even hair loss? Yikes! 

Keep reading as we answer your biggest questions about seasonal allergies and hair loss, scalp allergies and even how your hair itself can have an impact on your seasonal allergies.

Continue Reading

9 Secrets to Shiny, Healthy Hair

9 Secrets to Shiny, Healthy Hair

April 20, 2022

If your hair has lost its shine, it can put a damper on your look. Glowy hair not only draws others’ eyes to you, but it can instantly make you feel more confident while it’s swishing around your head. This is why we’re letting you in on our favorite secrets to shiny, healthy hair. While heading to the salon for a glossy hair treatment is one way to boost your hair’s shine, there are things you can do right at home, too. In fact, the secrets to naturally glowy hair that’s glossy and shiny are all pretty easy to incorporate into your routine—and if you do, your aging strands will thank you.

The first step to getting coveted shiny hair? Pick out products to make hair glossy. While this is a not-so-secret secret to shiny hair, it’s one that many people don’t even realize they should do. Select shampoos and conditioners that are formulated with natural ingredients that can help you out if your hair has lost its shine. And if you already have shiny hair and just want to maintain it? Using products to make hair glossy can help you do that, too. The secret to great hair is taking care of it, which is what we’re here to help with. Your secret to shiny hair can be found right here.

Continue Reading

A contemporary woman of 50 years old with ginger hair straight hair wearing a gray blouse and holding her sunglasses  while sitting on a bench looking happy and radiant in her 50s. She is Better Not Younger.

What 50 Looks Like in the 2020s

April 15, 2022

"There's a reason why 40, 50 and 60 don't look the way they used to, and it's not because of feminism or better living through exercise. It's because of hair dye." —Nora Ephron 

Recently, the internet was buzzing about a meme that pointed out that the cast of The Golden Girls were the same age during filming as the cast of And Just Like That…, the Sex and the City sequel series.  

People were flabbergasted that both shows depicted women in their 50s. The stark difference in the appearance of these women—and their vastly different storylines in each series—highlights a broader cultural shift in how society perceives aging women. (And, more importantly, how aging women perceive themselves!) 

We welcome this shift because youth has been made synonymous with beauty and desirability for generations. 

And we're over it. 

For far too long, society has had a skewed picture regarding what women "should look like,” "should want” and "should be doing" at certain ages. The media has finally started to recognize that women don't disappear or lose value after 40. Slowly, we're seeing more complex roles for older women in Hollywood, and we're seeing older women in advertising more often.  

They're finally learning what we've known all along: Older women are beautiful, vibrant and multidimensional. Women are aging better than ever today because we are pushing back on the outdated idea that we're past our prime at 50 or 60.  

Read on to learn more about why women today are only getting better with age!

Continue Reading

Make the Switch to Clean Hair Care Today!

April 08, 2022

When we talk about "clean products," there's often not a set definition. Sometimes we’re referring to a product that’s made with organic, all-natural or no unpronounceable ingredients. Other times the words ethically sourced, mindfully created and no harmful ingredients are part of the conversation. And what role does transparent labeling play in it all? The real definition can be hard to pin down. 

So when we say "clean hair care," what does this mean? 

At Better Not Younger, it means that our products prioritize safety and efficacy. This means non-toxic ingredients that are safe for people and the planet—with efficacious and certified-safe plant-based and synthetic ingredients being the active drivers of results. We know that older women are savvy shoppers who pay attention to the labels on their hair and beauty products, which is why we’re transparent about our ingredients. And we know that hair products without harmful ingredients are imperative. That's why our founder, Sonsoles Gonzalez, built Better Not Younger as a clean hair-care line dedicated to women over 40. 

Read on to learn why making the switch to clean hair products is so important and how Better Not Younger stays at the forefront of clean hair care!

Continue Reading

Natural Ingredients We Love for Curly Hair

Natural Ingredients We Love for Curly Hair

April 06, 2022

Curly hair, while gorgeous, can be a lot to manage. It calls for a delicate balance of time and products to maintain healthy curls, but knowing what works for your hair can make everything a bit easier. Vegan curly hair products are packed with natural ingredients that will show your hair so much love, especially as your hair ages. These vegan hair products for curly hair are formulated with nourishing oils, butters, vitamins and more that will bring moisture into your strands and seal it in, too. Because curly hair is prone to dryness and breakage, it’s important to use products that will stop that from happening or fix it once it has. 

Opting for some of the best natural ingredients for curly hair, like olive oil and shea butter for curly hair, and two of our favorites, argan oil and murumuru butter, will show your curls the love they deserve. Most importantly, when considering your hair-care routine, incorporate these ingredients throughout all the vegan curly hair products you use—this includes a vegan shampoo for curly hair, a moisturizing conditioner for curly hair, a curly hair serum or boost spray and even a restoring mask. The best natural ingredients for curly hair are found in a number of vegan hair products for curly hair, you just have to know what you’re looking for. Here are some of our go-tos.

Continue Reading


Ageless Beauty: Better Hair Today than in Your 20s!

April 04, 2022

At Better Not Younger, we know that beauty isn't tied to age. So what does ageless beauty mean? When we think of ageless beauty for hair, it means timeless, confident style and hair that is strong and healthy. 

If you're like us, you probably put your hair through a lot in your youth! (Remember the ‘80s?) From heat styling with no heat protectant to harsh dyes to ignoring scalp care, we were rough on our hair. 

But by the time we're into our 50s and 60s, we've moved past those poor choices. We know what works for our hair, and we have a better sense of our own personal style. Now we're focused on timeless looks and maintaining the healthiest hair possible because we know that healthy hair is gorgeous hair! 

As women, one of our most common concerns is hair thinning with age. But thin hair doesn't have to be something we accept or feel insecure about! We can fight back by supporting our hair from root to tip. Read on to learn more about combating age-related hair thinning and other top hair issues we face with age, so you can achieve better hair today than in your 20s!

Continue Reading


10 Signs You Have High Porosity Hair

March 28, 2022

Hair porosity is a hot topic right now, and for good reason! Tons of factors can affect our hair's porosity, from environmental exposure to bleaches and dyes to hair texture and genetics. Understanding your hair's porosity is important so you can tailor your hair-care regimen to better address your hair issues.


Hair porosity is tied to the integrity and tightness or looseness of your hair cuticles and simply refers to how well your hair can absorb and retain moisture. Generally speaking, low porosity hair struggles with absorbing moisture but excels at retaining it, while high porosity hair readily absorbs moisture but struggles to hold it in.


So how can you tell whether you have low, medium or high porosity hair?


Better Not Younger compiled 10 signs of high porosity hair, along with tips and tricks for dealing with some of the most frustrating symptoms of highly porous hair!

Continue Reading

Sonsoles Gonzozles, founder of Better not younger, poses with a black dress.

Breaking Biases: Better Not Younger’s 3rd Anniversary

February 28, 2022

With aging comes change, but it also brings benefits—like wisdom, confidence and above all, gratitude. It is these gifts of time that inspired Sonsoles Gonzalez to develop Better Not Younger three years ago—and she harnesses these blessings each and every day as she builds a hair-care brand that’s breaking biases around aging and what it means to be a woman in her 40s, 50s and 60s+.

Through Better Not Younger, Sonsoles and her team are pushing boundaries, championing age inclusion and diversity, empowering women and above all, normalizing conversations around menopause and female hair loss.

So who better to chat with than the founder and CEO herself! Better Not Younger has been on an extraordinary journey these past three years—and she’ll be the first to tell you that she owes it all to the amazing community of women who have inspired and supported the brand along the way.

Better Not Younger has made great strides in the clean hair-care movement through the development of plant-based hair products and sulfate-free hair care designed specifically for women over 40. With a mission to enhance—not conceal!—aging hair, Better Not Younger gives women access to high-quality clean hair products that are cruelty-free and designed to improve hair, scalp and inner health.

Keep reading as Sonsoles talks about her secrets to #AgingGratefully, becoming an entrepreneur and building a business in her 50s, and how she believes that it is absolutely possible to look better without looking younger. 

Continue Reading

1 2 3 4 Next