Ageless Beauty: Better Hair Today than in Your 20s!


At Better Not Younger, we know that beauty isn't tied to age. So what does ageless beauty mean? When we think of ageless beauty for hair, it means timeless, confident style and hair that is strong and healthy.


If you're like us, you probably put your hair through a lot in your youth! (Remember the ‘80s?) From heat styling with no heat protectant to harsh dyes to ignoring scalp care, we were rough on our hair.


But by the time we're into our 50s and 60s, we've moved past those poor choices. We know what works for our hair, and we have a better sense of our own personal style. Now we're focused on timeless looks and maintaining the healthiest hair possible because we know that healthy hair is gorgeous hair!


As women, one of our most common concerns is hair thinning with age. But thin hair doesn't have to be something we accept or feel insecure about! We can fight back by supporting our hair from root to tip. Read on to learn more about combating age-related hair thinning and other top hair issues we face with age, so you can achieve better hair today than in your 20s!


Hair Issue #1: How to Thicken Aging Hair


Start with a Volumizing Shampoo


Achieving fuller and more voluminous hair begins in the shower—so a shampoo for aging thinning hair is always the first step when trying to thicken aging hair. Even though volumizing shampoos don't necessarily thicken hair, they make hair appear fuller by creating body and lift at the root. Note: In contrast to volumizing shampoos, many thickening shampoos eliminate gaps between hair strands by temporarily plumping the strands themselves. Over time, thickening shampoos can weigh hair down, causing flat, dull locks.


Our Wake Up Call Volumizing Shampoo is a terrific shampoo for aging, thinning hair because it provides instant volume while gently supporting a clean, healthy scalp without stripping away natural oils. It’s designed to fight hair thinning with age by adding body, moisture and manageability while diminishing breakage. Pair it with our Wake Up Call Volumizing Conditioner for smoother strands and fewer flyaways.


Apply a Hair Thickening Spray


If you're short on time and need a boost of volume now, a leave-in thickening product is the best option to thicken aging hair fast. For quick lift to get us through an important work meeting or family function with confidence, our go-to is our Lift Me Up Hair Thickener. As a heat-optional thickening spray, Lift Me Up wraps around each hair strand lifting them at the roots while ceramides and niacinamide nourish and protect hair from the elements! (Kiss flat, windblown hair goodbye!)


Pro tip: Keep Lift Me Up in your bag so you never have to worry about your hair falling flat, no matter where the day takes you. Its precision nozzle ensures that the product only sprays exactly where you need lift!


Hair Issue #2: How to Hydrate Dry Strands


Prioritize Moisture


Dryness is a close second to hair thinning as a major concern for aging hair. And these two issues are often related. Dry tresses are more susceptible to breakage, which contributes to hair thinning with age. Adding a good moisturizer to your hair-care routine can help with dryness and hair thinning with age. For an ultra-moisturizing vegan option, try our Hair Redemption Restorative Butter Masque. It's packed with a proprietary plant-based butter blend and caffeine to nourish and restore dry strands for silkiness and shine!


Pro tip: If you have curls and deal with dry, thinning hair, try hair plopping following your shampoo and deep condition! This method helps define curls without roughing up the cuticle so curls look smoother, bouncier and less frizzy. Check out our hair plopping how-to here!

Hydrate on the Go


We love our No Remorse Heat Protection & Taming Spray for how it protects our delicate, aging strands from the harsh heat of our blow-dryer and other styling tools. But did you know this magical mist is designed to instantly hydrate hair anytime throughout the day—you can thank the vitamin E and argan oil for that! It even tames frizz and flyaways, too!


Hair Issue #3: How to Eliminate Brassiness in Gray Hair


Color Correct with Purple Products


Covering our gray strands is so 2019! But now that you’re putting your silver strands in the spotlight, you may have noticed how easily they can become dull and brassy. Not to mention, with all the lack of pigment, these strands tend to feel more wiry, coarse and brittle.

Enter our Silver Lining Purple Brightening Shampoo for Grey or White Hair and Silver Lining Purple Butter Masque. Thanks to the optical colorant D&C Violet 2, this dynamic duo neutralizes yellowing and brassiness in gray hair caused by hot styling tools and environmental factors while also brightening, hydrating, strengthening and volumizing your tresses.


Hair Issue #4: How to Strengthen Brittle Strands


Add a Growth-Supporting Serum


Two of the reasons our strands become more brittle with age is a reduction in pigment and a decrease in scalp oils. And as our estrogen levels decline during menopause and hair-thinning DHT becomes more prominent, our hair follicles fatigue producing narrower strands, which compromises our hair’s health and strength.

This is why it’s important that we keep our scalp healthy and our follicles active! Adding a nourishing scalp serum like our Superpower Fortifying Hair & Scalp Serum helps to activate lazy hair follicles and rebalances scalp oils to not only promote stronger hair but also help combat hair thinning due to age. We also included oleanolic acid, which is known for inhibiting DHT. After just 8 weeks, 4 out of 5 women reported less hair fall and stronger locks!


Take a Hair-Boosting Supplement


Getting the right nutrients is vital for supporting mature hair in the fight against age-related hair thinning. But many of us don’t get the recommended daily allowance (RDA) of vitamins and minerals. Adding a supplement is an easy, quick way to help strengthen and thicken aging hair from within!


To help strengthen roots and thinning hair due to age, we love our Significant Other Hair, Skin & Nails Supplement + Retinol Boost. These strawberry-flavored gummies contain double the vitamin A and other hair and skin supporting nutrients like biotin, folic acid and vitamins C & D. And our Power Within Skin and Scalp Collagen Gummies boost your body’s collagen levels for optimal hair elasticity and health.


Hair Issue #5: How to Bring Bounce Back to Curls


Revive Curls in 3 Simple Steps

As our curls age, they can become thinner, weaker, duller and lose their bounce—and gravity only makes matters worse! Even hormonal fluctuations can alter our curl patterns. We developed our 3-step curl-boosting regimen for women over 40 to fall back in love with their curls. Together our shampoo, conditioner and boost spray nourish, strengthen, condition, hydrate and reactivate curls, delivering up to 24 hours of definition and frizz control.


True Beauty is Ageless and Confident


In our youth, so many insecurities hold us back. We worry about failure or about looking silly if we try something new. One of the best parts of aging is growing out of these worries! We’ve mentioned tips here to thicken aging hair as well as heal dry and brittle tresses, but hair confidence should replace hair concerns, as we age.


“As we grow older, we learn what we can control and what we cannot control. It’s almost liberating when you arrive at the realization that age brings so many freedoms,” says Jill Angelo, CEO and co-founder of Gennev. "Freedom from worrying about what others think about you. Freedom from raising small children. Freedom from obligation. We get to determine how much aging impacts us—whether we lean into it or whether we allow it to make us feel lesser than. I choose the former!”


We couldn't agree more—and science supports this choice!


In fact, researchers have found that younger women's worries about wrinkles and general aging cause them to have lower "emotional well-being" than women who are past midlife. Once we embrace aging and become confident in our ageless beauty, we're scientifically proven to be happier. And there's no way our 20-year-old selves can compete with that!




Tell Us: What does ageless beauty mean to you? Share in the comments below!


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At Better Not Younger we know that true beauty is ageless. That’s why we make it our business to provide you with essential hair-care tips and gentle yet effective products to help nourish, strengthen and thicken aging hair so it looks gorgeous day in and out. Visit our online shop for our complete collection of hair-care products designed specifically for women over 40.