• Shop
    •  

      • All Products
      • Best Sellers
      • Bundles
      • New Arrivals
      • Award Winners

      By Concern

      • Thinning Hair
      • Lack of Volume
      • Dryness & Frizz
      • Gray Hair

      By Product Type

      • Shampoos, Conditioners & Masques
      • Scalp Care
      • Stylers
      • Supplements
      • Lashes & Brows
      • Travel Kits

      By Collection

      • Superpower™
      • Wake Up Call
      • Silver Lining
      • Full Transparency
      • Second Chance
  • Hair Quiz
  • About Us
    • Our Story
    • Press
  • Blog
Better Not Younger

Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription
0

Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription

What are you looking for?

All Products

Better Hair Starts Here, each Better Not Younger product is uniquely blended to maximize its effectiveness on aging strands.
Superpower Fortifying Hair & Scalp Serum

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...

$49.00
Superpower+ Advanced - Hair Densifying Scalp Serum

Superpower™+ Advanced
Hair Densifying Scalp Serum

Refuels, Soothes, Replenishes Supercharged by the drop! 84% of women said their scalp was less visible after 8 weeks of use.* A concentrated gel serum is specially designed for noticeable hair thin...

$57.00
Superpower™ Thickening Hairpatches

Superpower™
Thickening Hairpatches

61% of women saw more baby hairs on the applied area after 12 weeks.* The first and only hydrogel hairline patches designed for effective ingredient delivery and formulated to enhance density and t...

$69.00 $79.00 13% OFF
New Dawn Activated Charcoal Scalp Cleanser

New Dawn
Activated Charcoal Scalp Cleanser

Exfoliates, Detoxifies, Rebalances The first-ever charcoal-activated and AHA-infused cleanser to clarify, exfoliate and nourish the scalp with a unique built-in massaging applicator designed to bru...

$35.00
Wake Up Call Thickening Hairspray

Wake Up Call
High-Hold Thickening Hairspray

Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...

$35.00
Wake Up Call Style Memory Mousse

Wake Up Call
Style Memory Mousse

A lightweight, biotin-infused leave-in mousse with memory hold that lasts up to 48h to give hair unparalleled body, texture, and shine. This new addition to our styling powerhouse is a wake-up call...

$35.00
Lift Me Up Hair Thickener

Lift Me Up
Hair Thickener

Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...

$37.00
Wake Up Call Volumizing Shampoo

Wake Up Call
Volumizing Shampoo

Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...

$29.00
Wake Up Call Volumizing Conditioner

Wake Up Call
Volumizing Conditioner

Volumizes, Hydrates, Strengthens Our gentle, sulfate-free volume-boosting conditioner hydrates, smooths and adds manageability to thinning, flat hair without weighing it down, while strengthening t...

$29.00
Full Transparency Pure Revitalizing Shampoo

Full Transparency
Pure Revitalizing Shampoo

Shine, Liveliness, Strength. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic shampoo designed to gently cleanse and add luster and liveliness to aging ha...

$29.00
Full Transparency Shine Revitalizing Conditioner

Full Transparency
Shine Revitalizing Conditioner

Shine, Liveliness, Moisture. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic conditioner designed to restore hair’s moisture and add luster and livelines...

$29.00
Second Chance Repairing Conditioner for Dry or Damaged Hair

Second Chance
Repairing Conditioner

Give your hair a second chance to shine with our deeply repairing conditioner. No matter how much you’ve colored, heated, or treated your hair, this deeply hydrating formula nourishes, softens, and...

$29.00
Second Chance Hair, Face & Body Nourishing Oil

Second Chance
Hair, Face & Body Nourishing Oil

Give your hair, face and body a second chance to shine! This lightweight, dry oil is packed with Abyssinian oil, the most potent antioxidant rich in Omega-3 and 6 fatty acids. It helps replenish yo...

$36.00
No Remorse Heat Protection & Taming Spray

No Remorse
Heat Protection & Taming Spray

Smoothes, Hydrates and Protects Incredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and conditions dry strands from damage cau...

$33.00
Hair Redemption Restorative Butter Masque

Hair Redemption
Restorative Butter Masque

Repairs, Nourishes, Restores. Our restorative butter masque, tailored for thin hair, provides instant moisture, repair, shine, and frizz-control in a lightweight formula. Its balanced blend of five...

$36.00
Silver Lining Purple Butter Masque For Gray & White Hair

Silver Lining
Purple Butter Masque For Gray & White Hair

Nourishes, Repairs, Strengthens Our purple, restorative butter masque instantly nourishes, repairs, and adds shine to dry hair with its rich blend of vitamins & butters, while neutralizing bras...

$36.00
Silver Lining Purple Brightening Shampoo For Gray & White Hair

Silver Lining
Purple Brightening Shampoo For Gray & White Hair

Brightens, Nourishes, Strengthens Our gentle, sulfate-free purple shampoo brightens and neutralizes unwanted tones in cool blonde, silver, or gray hair. Its nourishing formula strengthens, hydrat...

$29.00
Superpower™ Lash Enhancing Serum

Superpower™
Lash Enhancing Serum

Thickens, Lengthens, Strengthens Finally, your lashes have a superpower of their own! Our serum has been clinically proven to increase the appearance of lash density up to 82% for thicker, darker, ...

$55.00
Superpower™ Brow Enhancing Serum

Superpower™
Brow Enhancing Serum

Say goodbye to sparse-looking brows with our innovative night treatment. Fast-absorbing, clear formula to give women naturally thicker, fuller and healthier-looking brows in 4 weeks.* *Independent ...

$42.00
Superpower™ Tinted Brow Serum

Superpower™
Tinted Brow Serum

Tinted ash-brown-colored formula that adds color to the eyebrow, while conditioning and protecting for thicker-looking brows instantly and over time. 93% of women tested said the tinted day serum m...

$32.00
Significant Other Hair, Skin & Nails Supplement

Significant Other
Hair, Skin & Nails Supplement

Stronger-Looking Hair, Better Nail and Skin Health Our best-selling supplement features all the essential nutrients like vitamins A and B and biotin for stronger-, healthier-looking hair.

$29.00
Power Within Skin & Scalp Collagen Gummies

Power Within
Skin & Scalp Collagen Gummies

Boosts Wellness, Improves Joint and Tissue Health Packed with marine collagen types I and III, our tropical-fruit-flavored gummies boost your body’s collagen levels for overall wellness from the in...

$29.00
Better Not Younger's Superpower Liquid Comb massaging serum applicator

Superpower Liquid Comb
Massaging Serum Applicator

Massages, Energizes, Revitalizes Our best-selling massaging applicator comb evenly distributes our Superpower Fortifying Hair & Scalp Serum at your roots for hair that looks healthier and stron...

$27.00
Superpower+ Advanced - Comfort Liquid Comb
Out of stock

Superpower+ Advanced
Comfort Liquid Comb

Massages, Soothes, Energizes Our advanced, soft-bristle scalp massaging applicator helps refuel hair and calm a distressed, sensitive scalp by evenly distributing our Superpower+ Advanced Hair Dens...

$27.00

Get a personalized recommendation

Take our quiz and find the right products for you with +15% OFF

TAKE QUIZ

Subscribe to our newsletter for great blog articles, special offers and more!

Better Not Younger Better Not Younger
  • Chat With Us
  • Contact Us/pages/contact-us

BNY

  • Shop
  • Hair Quiz
  • The Better Blog
  • Press

Policies

  • Refund Policy
  • Privacy Policy
  • Terms & Conditions
  • CCPA

Customer Care

  • FAQ
  • Ambassador Program
© 2025 - Better Not Younger