Healthier, stronger hair start here

Healthier, stronger hair
start here

Welcome to Better Not Younger, the first and only haircare brand for women 40+!

Click here to explore our complete haircare range or check out some of our best-selling products below.

Wake Up Call
Volumizing Shampoo

What does it do?

  • Adds volume back to thinning hair.
  • Gently cleanses without stripping hair's moisture.
  • Purifies and nourishes the scalp.

Ingredients

  • Burdock Root - rich in vitamin A, iron, potassium, and essential fatty acids, nourishes hair follicles and can provide nutrients to the scalp.
  • Hops — a natural conditioner, the nourishing antioxidant-rich oil helps to smooth and thicken hair.
  • Sage — natural astringent can help unclog hair follicles. It also helps balance oil production in the scalp.
  • Bamboo — can help strengthen hair strands while also supporting moisture retention.

See ingredients

AARP Special Member Offer

$27.00 $20.25

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Wake Up Call
Volumizing Conditioner

What does it do?

  • Adds fullness back to thinning hair.
  • Smoothes and hydrates hair.
  • Less frizz and fewer flyaways.

Ingredients

  • Oleanolic Acid — botanical extract found in olive oil, basil, garlic, and apple which may help inhibit DHT which is associated with hair loss.
  • Hops — a natural conditioner, the nourishing antioxidant-rich oil helps to smooth and thicken hair.
  • Tripeptide Complex — helps promote and support scalp micro-circulation and follicle health.
  • Apigenin — chamomile with antioxidant and anti-inflammatory properties which can help promote hair health and growth.

See ingredients

AARP Special Member Offer

$27.00 $20.25

Add to Cart

Superpower
Fortifying Hair and Scalp Serum

What does it do?

  • Promotes stronger, healthier hair growth.
  • Nourishes and strengthens the scalp.
  • Clinically tested, award-winning formula.

Ingredients

  • Niacinamide — a water soluble form of B vitamin that can help improve the health of hair follicles and reduce scalp irritation.
  • Caffeine — helps stimulate hair growth and reduce hair loss.
  • Oleanolic Acid — helps inhibit DHT which is associated with hair loss.
  • Centella Asiatica — leaves a gentle, calming sensation on the scalp and helps support and strengthen hair follicles.
  • Kelp Extract — can help provide vitamins and minerals to the scalp as it is rich in zinc, iodine, vitamin A and C.

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AARP Special Member Offer

$47.00 $35.25

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Significant Other
Hair, Skin & Nails Supplement + Retinol Boost

What does it do?

  • Delicious sugar-free, suitable for vegetarians formula supports stronger, healthier hair growth.
  • Helps improve hair quality and shine.
  • Visibly brightens and improves the appearance of skin.

Ingredients

  • Vitamin A (Retinyl Acetate) — converts and boosts retinol levels to support healthier-looking hair and skin.
  • Biotin (B7) — known as an essential building block for boosting overall hair and nail condition.
  • Folic Acid — promotes the look of smooth, glowing skin.

See ingredients

AARP Special Member Offer

$28.00 $21.00

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All Better Not Younger products are

All Better Not Younger products are All Better Not Younger products are

Bundle & Save! Buy all 4 products for just $96.75

$129.00 $96.75

Add All to Cart

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Better Not Younger products