As seen in
Holy Hair: Volumize, Protect and Hydrate
Holiday Essentials Kit
Travel size package of our best-selling products. Adds fullness, hydration, strength, and shine to dry, thinning, seasonally-stressed hair.
Holiday Cheer! Wake Up Call
The Gift of Better Hair
A travel-size duo version of our best-selling volumizing shampoo and conditioner. Moisturizes, smooths, and adds lift and fullness to flat, thinning, seasonally-stressed hair without stripping or drying fragile strands.
Winter Hair
Rescue Kit
Baby, it's cold outside! Whether it be harsh cold air, dry indoor heat or damaging UV rays, winter can play havoc with your hair. Our rescue kit was developed to nourish, protect and moisturize hair and scalp so your locks stay soft, shiny and party-ready all winter long.
All Better Not Younger products are:
Sulfate-free
Paraben-free
Cruelty-free
Clean
Not sure which
Better Not Younger
products are right for you?
Don’t take our word for it…
Why Better Not Younger?
Better Not Younger is the first and only hair care line created exclusively for women 40+, offering a 3-prong approach focused on scalp, hair and inner health. This approach was designed to make the most of the hair you have today, while ensuring stronger, healthier hair tomorrow.
Our Founder
After 25 years working on haircare brands for P&G and L’Oréal, Sonsoles Gonzalez decided to create Better Not Younger in her 50s when she had trouble finding high quality products to address her own aging hair needs.