

At Better Not Younger, we don't believe in the age taboo that a lady should never reveal her age, and the reason is in our name. We know that aging is a privilege, not something to hide, and we know that we become better (not younger!) as we age.
Unfortunately, we also know that ageism against older women is very real, whether in our lack of representation in Hollywood or in biases that creep into our workplaces. In fact, PBS NewsHour reported in 2016 that ageism against women in the workplace starts at 35 for women. Ridiculous!
We are here to tell you that age transparency is our superpower, as women. It's how we can support other women, push back on ageism against women, and change the conversation around aging. Age transparency means radical acceptance of ourselves as we age and living so fully that nobody can say that our best years are behind us!
If you read the Better Not Younger blog regularly or follow us on social media, you probably know that we’re celebrating our 3rd anniversary this March! It's a milestone that we're proud of and incredibly grateful for. And since March is Women's History Month, we decided to talk about women aging gratefully. (No, that's not a typo!)
The notion of aging gratefully is particularly meaningful to our founder, Sonsoles Gonzalez: “For me, aging gratefully means taking a moment to thank and recognize the many people in my life that have cared for me, supported me and guided me—my parents, my mentors, my husband, my children and my friends. They have all played a huge role in shaping who I am today.”
So in the spirit of inspiring a little grateful aging among our community, we highlighted our favorite positive effects of aging. We're grateful for all of them. As 19th century mathematician Ada Lovelace said, "Strong women. May we know them. May we be them. May we raise them." We couldn't agree more!
10 Benefits of Aging We’re Grateful for Every Day
We've all heard about the ageism and visibility gap that plagues women after 40. These biases are based on a variety of myths that boil down to women being "past their prime" once they hit that magic age of 40.
But we know that life doesn't stop at 40 for women. As we shared on our Instagram recently, "Age is just the number of years the world has been enjoying you!" Placing rigid restrictions based on age simply makes no logical sense. Every day women over 40 are reinventing themselves, changing the world and proving that age is nothing more than the number of candles on a birthday cake.
Read on to learn more about 7 biases that women over 40 beat every day and how to love yourself at any age!