Don’t Settle
for Thin, Flat Hair!

As we age, hair needs a little extra help to look its best.
Our Wake Up Call Volumizing Shampoo and award-winning Volumizing Conditioner are designed to bring volume and fullness back to aging hair, and reduce breakage by up to 98%.*

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*When using Wake Up Call Volumizing Shampoo and Conditioner together. Third-party independent clinical performance testing. Individual results may vary.
*When using Wake Up Call Volumizing Shampoo and Conditioner together. Third-party independent clinical performance testing. Individual results may vary.

As seen in

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Elle
Wake Up Call Volumizing Shampoo

Wake Up Call
Volumizing Shampoo

Add to Cart - $27.00

  • Our best selling, sulfate-free volumizing shampoo.
  • Contains Bamboo for strength, Hops for thickness and Burdock Root to nourish the scalp and follicles.
  • Designed to add instant fullness and manageability to hair.

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Wake Up Call Volumizing Conditioner

Wake Up Call
Volumizing Conditioner

Add to Cart - $27.00

  • Gentle, sulfate-free formula strengthens, smooths, and adds instant fullness to thin hair.
  • Contains Bamboo for strength, Hops for thickness, and Oleanolic Acid for blocking DHT, which is associated with hair loss.
  • Promotes less frizz and fewer flyaways without weighing hair down.

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Curl Care Collection

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Silver Care Collection

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Hair Repair Collection

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All Better Not Younger products are:

Award-Winning

Made in the USA

Sulfate-Free

SLS-free

Paraben-Free

Paraben-free

Clean

Clean

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Better Not Younger
products are right for you?

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Don’t take our word for it…

Why Better Not Younger?

Why Better Not Younger?

Better Not Younger is the first and only hair care line created exclusively for women 40+, offering a 3-prong approach focused on scalp, hair and inner health. This approach was designed to make the most of the hair you have today, while ensuring stronger, healthier hair tomorrow.

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Our Founder

Our Founder

After 25 years working on haircare brands for P&G and L’Oréal, Sonsoles Gonzalez decided to create Better Not Younger in her 50s when she had trouble finding high quality products to address her own aging hair needs.

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