As we age, hair needs a little extra help to look its best.
Our Wake Up Call Volumizing Shampoo and award-winning Volumizing Conditioner are designed to bring volume and fullness back to aging hair, and reduce breakage by up to 98%.*
Made in the USA
Better Not Younger is the first and only hair care line created exclusively for women 40+, offering a 3-prong approach focused on scalp, hair and inner health. This approach was designed to make the most of the hair you have today, while ensuring stronger, healthier hair tomorrow.
After 25 years working on haircare brands for P&G and L’Oréal, Sonsoles Gonzalez decided to create Better Not Younger in her 50s when she had trouble finding high quality products to address her own aging hair needs.